1、 2&Digital Pulse Check CHDM One Step GuideABOUT MEKatie KimThe Millenium Seoul Hilton The Ritz-Carlton,Seoul JW Marriott Dongdaemun Square Seoul 2019 Marriott International-MDS Korea .3,456789?10 R&B:Repeat Guest 1112APP 50%()Loyalty Rewards Cost Savings/Higher Conversion/Early Booking/Loyalty vs 12
2、:13&13 1415 -UNAPUNAP(URL/Name/Address/Phone)15 -UNAP(URL/Name/Address/Phone)16,16,17,&,17OwnedEarnedPaid /()/1819 ,Set Clear Marketing GoalsChoose Your Digital ChannelsDevelop Content&CampaignsTrack&OptimizeSet Clear Marketing GoalsChoose Your Digital ChannelsDevelop Content&CampaignsTrack&Optimize
3、Set Clear Marketing Goals KPI Choose Your Digital ChannelsDevelop Content&CampaignsTrack&Optimize (/,/)Define Your Target AudienceDefine Your Target AudienceDefine Your Target Audience 20HSMAI(Hospitality Sales&Marketing Association International),:HSMAI Account CHDM Study Guide Self-Learning,CHDM exam :$500,$675,:$60,$75CHDM Certificate from HSMAI2121 (Owned,Paid,Earned),AI,OTT LETS CONNECT!22