1、Tariffs&Trust:Why Retailers Risk Loyalty with Price Hikes3,000+Shoppers.300+Executives.One Global Divide:Shoppers Say Theyll Walk.Executives Say Theyll Raise Prices Anyway.IntroductionAs global trade tensions escalate,tariffs are moving from background noise to a front-and-center force in retail str

2、ategy.While much of the industry has been focused on inflation and cost-of-living pressures,tariffs now introduce a new layer of complexity,one that both consumers and executive leaders are trying to navigate in real time.To understand the potential fallout,First Insight conducted a dual-perspective

3、 study surveying thousands of consumers and C-suite executives across the U.S.,U.K.,and E.U.What we uncovered is a widening disconnect between how retailers are responding to tariff pressure and what consumers expect or will tolerate.This cross-market survey comparison explores the key points of ali

4、gnment and dissonance:where actions meet expectations,where brand trust is tested,and what strategies are emerging as winners or liabilities.Tariffs may be an external force,but how brands respond internally will determine who emerges with loyalty intactand who loses ground to price,perception,and p

5、rivate-label alternatives.Tariffs&Trust:Why Retailers Risk Loyalty with Price Hikes 2Retailers Are Already Adjusting Pricing Strategies83%of U.S.retail executives have already changed their pricing approach in anticipation of tariffs.U.K.and E.U.executives are close behind at 78%This data signals th

6、at tariffs are not a hypothetical concern,and companies are moving swiftly to protect margins,manage customer expectations,and rebalance pricing strategies ahead of disruption.3Tariffs&Trust:Why Retailers Risk Loyalty with Price Hikes Top 3 Actions(US Executives):1.Accelerate inventory before tariff