1、 2025 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,May 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration decrease in drink led occasions and increase in food led occasionsOccasionality shifts during MayShift from drink led occasions

2、 to food ledIn last year May,we saw a visitation rate for drink led occasions of 48%,however this May visitation rates falter at 45%,leading to a 3%decrease.Food led occasions have seen a similar trend with visitation dropping to 88%.As consumers are going out less to drink,ensuring a strong presenc

3、e within food led occasions should help secure a steady revenue stream,thanks to steady visitation rates.Overall decrease in categories drunkFrom last year May we have seen a decrease in the amount of categories drunk.While this has affected all categories,soft drinks,spirits and beer have been most

4、 affected.Despite this,opportunities for wine emerge with Gen Z over-indexing for experimentation within the category.While consumers are purchasing less categories,they are open to experimentation making it the ideal time to research new products and meet consumers changing needs in demand.Decrease

5、 in visitation ratesOverall consumers are going out at a similar frequency this May,with slight increase in daily visitation 1%.A shift in visitation towards Thursdays and Fridays can be seen,whilst Gen Z over indexes 12pp in mid afternoon visits.With shifting trends in visitation frequency,the ques

6、tion now is what incentives are needed to encourage consumers to go out more frequently and convert them from monthly to weekly visitorsTrended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.Despite economic uncertainty,consumers plan to prioritise clothing and domestic holiday expenditureCon