1、Digital Advertisers Playbook 2025How to Maximize Advertising Performance with a First-Party Data StrategyAre you leaving money on the table by relying on outdated digital advertising strategies?Discover how first-party data and Conversions APIs can redefine your campaign success.Improve return-on-ad

2、-spend(ROAS)by up to25%Increase conversion visibility by as much as35%Improve agility and testing of more personalized messaging,offers,and creativeSome key lessons in this book4 steps to stopping signal loss .4CAPIs superpower .5Benefits of Tealiums CAPI integrations .6Optimization in action case s

3、tudies .13How to get started with CAPI .17Digital advertisers maturity evolution .18Ready to future-proof your ad strategy?Lets dive in.2 2025 Tealium Inc.All rights reserved.TEALIUMS DIGITAL ADVERTISERS PLAYBOOK 2025Time for Digital Advertising to Gain New SignalsDigital Advertising is Ready for a

4、RevolutionSounds like a fantastic recipe for digital advertising success,doesnt it?But those goals can be daunting in todays environment of privacy regulation whiplash and teetering reliability of third-party data.The resulting“signal loss”for advertisers,combined with heightened consumer expectatio

5、ns,means businesses need a better approach and better data.You will get more return,control,and visibility by creating a first-party data strategy to deliver seamless,personalized experiences that meet and exceed customer demands.This ebook shows you how.Tealium in lockstep with Google,Meta,TikTok,S

6、napchat,The Trade Desk,and other partners is using Conversions APIs(CAPIs)to shift reliance away from the third-party cookie to consented first-party data to create privacy-centric,personalized customer experiences.Conversions APIs share customer interaction data(clicks,form completions,downloads,an