1、Set Jetting2025 is the year for Screen Tourism in the UKThe UK is poised for a Set Jetting 2025.actual travelfrom idea to.actual travelIn 2015,1 in 5 people visiting Britain were influenced by film or TVIn 2019 travel patterns show that trips based on films and TV shows doubled in five years.Skyscan
2、ners 2024 travel trend main character energy:Nearly 50%of US outbound visitors are inspired to book/travel following something theyve seen on screen.The IMPACT on TravelIn 2022,Netflix found its subscribers were 2.4 times more likely to put a destination top of their travel list,after seeing it in a
3、 show In 2023,Expedia are now telling us that nearly 40%of trip bookings are due to film or TV content In 2025,VisitBritain research highlights 9 in 10 potential visitors to the UK have been influenced by film or TV.#starringgreatbritain VisitorSo we go in search of the next fixAnd then just like th
4、at they disapear!You make a new friend/you fall in love.Screen tourism is all about getting a fix!DopamineOxytocinViewer275 million boost to the British economy over the last 5 yearsThe Bridgerton Effect.so does your drama need to be wisteria-clad to succeed?It doesnt all have to be wisteria and rom
5、ance.Crime/Epic Action/Family fun/Sci Fi/Gritty Drama/Horror/Reality and Documentaries all influence What do you pack for the Zombie Apocalypse?You pack your walking boots!28 Years Later has become the second most watched horror trailer ever.60.2 million global views in first 24 hours.The short answ
6、er is you dont.but,How do you know if youve got a winning Film or TV programme?tIf thIf they film it,who will come?7Screen tourism product development -The on-location story Local guides-inside knowledge anecdotal stories from the production Use the drama stor