1、Order Fulfillment for Todays Shopping TrendsShoppers omnichannel path to purchase.4Accommodating multiple order profiles.6Optimizing for omnichannel at Psycho Bunny.7What consumers say about shipping.8Controlling Shipping Costs for Superbeets.10How operations can support delivery expectations.12What

2、 matters most to shoppers at the holidays.13What it takes to deliver for peak season.15Methodology and demographics.16Table of Contentsorder fulfillment for todays shopping trends 2order fulfillment for todays shopping trends 3Understanding consumers shopping behaviors can go a long way toward helpi

3、ng to improve the customer experience.Digital Commerce 360 and Saddle Creek Logistics Services asked 1,000 shoppers to share how they shop for a variety of product categories:consumer products goods(CPG);apparel,footwear and accessories;beauty and wellness products;electronics;home goods,furniture a

4、nd appliances.Their answers showcase not only which sales channels shoppers use,but also which delivery options can influence their decisions and how the holiday shopping season can re-frame their priorities.Retailers and brands can use this information to fuel better strategies and decision-making

5、for warehousing and fulfillment operations.order fulfillment for todays shopping trends 4Most shoppers are using multiple channels in their path to purchase,the data confirms.Retail stores are alive and well.The majority of shoppers say they are likely to research products(60%)and make purchases(64%

6、)in physical stores.Store visits tend to be driven by sensory considerations(60%),urgency(58%)and cost with 52%seeking out sales or promotions and 49%avoiding shipping costs.(See Chart 1.)Nearly half of shoppers(45%)are buying via standalone online stores or the websites of their favorite retailers