1、Automotive Aftermarket PulseNavigating the future:Independent shops thrive amid changing consumer preferencesEdition 2024Selected highlightsSTUDYCover Krzysztof12/Getty ImagesThe aftermarket industry is complex and varies significantly from region to region thanks to a combination of mostly local an

2、d selected international players and diverse customer preferences.With more than 1 billion vehicles on the road,the lack of data transparency and comparability across regions also makes it hard for global players to tailor their aftermarket strategies for each region while staying true to their core

3、 values and brand promise.The entire aftermarket value chain is structured to cater to its most important customers:workshops/garages and vehicle owners/drivers.This annual survey captures the voice of both B2B and B2C customers to determine their preferences on automotive trends and how these will

4、affect their choices for vehicle repair and maintenance.This will enable more data-driven decision making for key stakeholders in the value chain.In late 2024,we conducted a bottom-up survey with two main demographics:600 repair shop owners and managers(B2B n=600);6,000 private car owners(B2C n=6,00

5、0).In addition to the countries covered in the previous editions(USA,Germany,UK,France,and China),we have added Belgium,Italy,Netherlands,Spain,Turkey,Canada,Mexico,and Brazil.WHY have we made the Roland Berger Aftermarket Pulse?WHAT is the Roland BergerAftermarket Pulse?HOW is the Roland BergerAfte

6、rmarket Pulse compiled?DigitalizationADAS readiness,data access,and data sharing willingness The Aftermarket Pulse captures insights across 5 dimensions for the B2C and B2B segmentsEDITION 2024 ChannelRelevance of e-commerce and OEM channel vs.independent aftermarketSustainabilityAwareness and willi