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1、Automotive Aftermarket PulseNavigating the future:Independent shops thrive amid changing consumer preferencesEdition 2024Selected highlightsSTUDYCover Krzysztof12/Getty ImagesThe aftermarket industry is complex and varies significantly from region to region thanks to a combination of mostly local an

2、d selected international players and diverse customer preferences.With more than 1 billion vehicles on the road,the lack of data transparency and comparability across regions also makes it hard for global players to tailor their aftermarket strategies for each region while staying true to their core

3、 values and brand promise.The entire aftermarket value chain is structured to cater to its most important customers:workshops/garages and vehicle owners/drivers.This annual survey captures the voice of both B2B and B2C customers to determine their preferences on automotive trends and how these will

4、affect their choices for vehicle repair and maintenance.This will enable more data-driven decision making for key stakeholders in the value chain.In late 2024,we conducted a bottom-up survey with two main demographics:600 repair shop owners and managers(B2B n=600);6,000 private car owners(B2C n=6,00

5、0).In addition to the countries covered in the previous editions(USA,Germany,UK,France,and China),we have added Belgium,Italy,Netherlands,Spain,Turkey,Canada,Mexico,and Brazil.WHY have we made the Roland Berger Aftermarket Pulse?WHAT is the Roland BergerAftermarket Pulse?HOW is the Roland BergerAfte

6、rmarket Pulse compiled?DigitalizationADAS readiness,data access,and data sharing willingness The Aftermarket Pulse captures insights across 5 dimensions for the B2C and B2B segmentsEDITION 2024 ChannelRelevance of e-commerce and OEM channel vs.independent aftermarketSustainabilityAwareness and willi

7、ngness for trade-offs to be sustainableBrandBrand perception and valueElectrificationPerceived readiness&challenges to overcomeSpanning both the B2C and B2B segmentsAftermarket Pulse Dimensions3Automotive Aftermarket Pulse Edition 2024This years edition of the Roland Berger Aftermarket Pulse reveale

8、d that consumer spending on maintenance and repair rose since 2023.While trends in service channel were mixed(independent shops gained share in the US and OEMs gained share in China),the study revealed that independent shops may have reason to be optimistic about the future.In the past,increasing EV

9、 penetration has been seen as a tailwind for the OEM service channel.However,this years Pulse showed that EV owners may not be such a captive market for OEM dealers after all.An overwhelming majority of EV owners(76%)say that they would take their vehicle to an independent shop for simple maintenanc

10、e or repairs.Even more surprising is that almost 50%of EV owners would take their vehicle to an independent shop for powertrain or battery related issues.The question now becomes whether or not independent shops will be ready to service the EVs:29%of shops say they only offer basic services for EVs,

11、and another 32%say they cannot service EVs at all.More consumers than ever(51%)are going online to buy parts,but they continue to express frustration with the user experience of the channel.In Europe a growing number of online parts buyers are opting for the online-to-offline(O2O)model where the par

12、ts are installed professionally.China,where O2O is perhaps the most mature,is seeing the opposite trend with a growing share of consumers choosing to buy online for DIY installation.In the B2B channel,the shift to online ordering is clear.In China,96%of shops plan to increase online part orders,comp

13、ared to 70%in the US and 59%in Europe.Loyalty towards traditional OEM and supplier branded parts continues to decline as consumers increasingly opt for non-branded parts(including private label store brands).Consumers,who are gaining confidence in the quality of non-branded parts,view them as a bett

14、er value.Shops in the US and Europe report that they are installing a growing share of non-branded parts in response to greater consumer price sensitivity.China,where consumers lack confidence in non-branded parts,is a notable exception to this trend.Vehicle owners around the globe are showing more

15、interest in sustainable parts,especially in the US(77%in 2024 vs.64%in 2023).However,relatively few are willing to put their money where their mouth is.Executive summary4Automotive Aftermarket Pulse Edition 2024CHANNELThe shift of US consumers from OEM to IAM repair shops continues to gain momentum,

16、with 56%of respondents choosing independent workshops,compared to 50%in 2023.The trend is driven by lower prices and shorter waiting times offered by independent operators.In contrast,the popularity of OEM repair shops in China is rising,driven by EV owners and the efforts of Chinese EV OEMs to opti

17、mize customer experience and convenience at their workshops.ICE owners are still behaving like those in other regions.OEM aftermarket penetration remained relatively unchanged in Germany,France,and the UK,ranging between 33%and 50%.In contrast,Brazil,a new addition to the Automotive Aftermarket Puls

18、e,shows a much lower penetration rate of just 18%.The preference for independent workshops in Brazil is due to high levels of trust with small garages next door,lower value of vehicles and low disposable income.The US consumer market continues to shift towards independent shops,while China is experi

19、encing growth in OE service channelsB2C5Automotive Aftermarket Pulse Edition 2024Where do you as a vehicle owner take your vehicle for servicing,maintenance,or repairs?%of respondentsInsights IAM repair shops are gaining in popularity in the US(56%in 2024 vs.50%in 2023),fueled by increasing price se

20、nsitivity among US consumers.Chinese consumers are shifting to OEM repair shops,with the increase especially prominent among the younger generation(37%in 2024 vs.30%in 2023)For maintenance of EVs,OEMs often get the first opportunity due to their strong control over repairs.As a new addition to Rolan

21、d Bergers survey,Brazil sets the high mark for independent shop penetration,supported by trust in small nearby repair shops and the price sensitivity of consumers.OE Service Quick Lube Independent shops1)Notable change compared to 2023 resultsUK67%33%Germany50%50%France55%45%Canada65%35%Mexico75%25%

22、Brazil82%18%Turkey65%35%Italy58%42%Spain67%33%Netherlands64%36%USA56%11%33%China63%37%1 Independent shops include tire specialist chains,auto service chains,and independent and/or family-run garages.Belgium45%55%6Automotive Aftermarket Pulse Edition 202451%of car owners buy automotive parts online,w

23、ith accessories being the most popular category.However,dissatisfaction with this channel is on the rise.Consumers report negative experiences and the share who indicate they would not buy online again rose significantly.Product compatibility issues and limited customer support are the main reasons

24、for concern.Most consumers have purchased parts online,but many expressed dissatisfaction with the channelHave you ever bought a spare part online for your vehicle?%of respondents who purchased online Yes,and would consider doing it again in the future Yes,but wouldnt consider doing it again in the

25、future No,but would consider buying a spare part online in the future No,and would not buy a spare part online in the futureNotable change compared to 2023 results25%23%8%44%UK15%32%9%44%Germany19%27%13%41%France27%32%10%31%Canada22%15%15%48%Mexico22%10%7%61%Brazil34%22%8%36%Turkey29%24%13%34%Italy2

26、2%25%16%37%Spain11%48%8%33%Netherlands28%11%13%48%USA7%17%75%China15%49%9%27%Belgium1%7Automotive Aftermarket Pulse Edition 2024As vehicle technology becomes more complex,a growing proportion of European consumers prefer to have the parts they purchase online installed by auto-repair professionals.W

27、hile building their online channels,European suppliers and distributors should take this trend into account by referring customers to installers.Parts suppliers and distributors need to intensify their relationships with repair shopsThe main reason consumers avoid purchasing parts online is the fact

28、 that they have greater trust in workshops(39%of respondents across all regions).Suppliers and distributors that invest in workshop training and incentives are better positioned to succeed than those without significant workshop involvement.Consumers who did not purchase parts online would consider

29、the online channel if it offered better prices and a more seamless O2O experience.To develop these capabilities,aftermarket players should invest in IT infrastructure and develop an intuitive online customer journey.Suppliers should implement consistent price management across channels to avoid conf

30、licts.Players that can prioritize transparency,support,and seamless fulfillment will be best positioned to attract and retain customers.As aftermarket players optimize distribution for cost efficiency using online channels,their focus on online expansion should be complemented by deeper cooperation

31、with repair shops and expert support for the DIY segment.Workshops hold the most influence over consumers who do not purchase spare parts online8Automotive Aftermarket Pulse Edition 2024Insights The growing dissatisfaction of consumers with online purchases is evident across several regions(13%in th

32、e US in 2024 vs.4%in 2023,9%in Germany vs.3%in 2023,8%in the UK vs.2%2023,17%in China in 2024 vs.6%in 2023).European consumers are increasingly shifting to professional installation of parts they buy online thanks to better O2O fulfillment options for complex products like brake parts(38%in the UK i

33、n 2024 vs.26%in 2023,36%in France in 2024 vs.23%in 2023).Did you install the spare part you bought online yourself?%of respondents Yes,I did it myself No,someone else installed itNotable change compared to 2023 results38%62%UK26%74%Germany36%64%France33%67%Canada57%43%Mexico56%44%Brazil55%45%Turkey4

34、4%56%Italy32%68%Spain27%73%Netherlands34%66%USA48%52%China32%68%Belgium9Automotive Aftermarket Pulse Edition 2024What would make you consider buying spare parts online?%of respondents1 who havent bought onlineWhy will you not consider buying spare parts online in the future?%of respondents1 who have

35、nt bought onlineBetter priceWould rather rely on workshop51%Larger product rangeCan find alternative in shops23%More convenient orderingConcerned about malfunction23%OtherBad purchasing experienceOther13%1 Multiple choices possible1 Multiple choices possible39%23%13%6%20%10Automotive Aftermarket Pul

36、se Edition 2024GENERALCar owners worldwide are spending more on the upkeep of their vehicles.Our survey shows a shift from low to medium category spending.Spending patterns across the eurozone are fairly similar,with Italy and Spain demonstrating a smaller share of high spending.Brazil displays the

37、strongest prevalence of lower spending among all countries,followed by Turkey.US and European consumers increased repair and service spending,outpacing inflationB2CLess than 300BelgiumEUR16%300-70056%700+21%I dont know7%Less than BRL 1,800BrazilBRL40%BRL 1,800-4,20046%BRL 4,200+8%I dont know6%Less t

38、han$450CanadaCAN29%$450-$1,05050%$1,050+18%I dont know3%Less than RMB 2,350ChinaRMB8%RMB 2,350-5,50052%RMB 5,500+40%I dont know0%Less than 300FranceEUR20%300-70058%700+18%I dont knowLess than 300300-700700+I dont know4%GermanyEUR21%54%21%4%How much do you spend per year on the service,maintenance,an

39、d repair of your car?%of respondents11Automotive Aftermarket Pulse Edition 2024Insights Car owners are spending more on servicing,maintenance,and repairs,outpacing inflation in key regions.Germany and France saw 10%growth in average consumer spend,compared to average inflation of approximately 2.4%a

40、cross both countries.The UK saw more moderate growth,increasing by 5%alongside inflation of 2.6%.The proportion of consumers in the US,Germany,and France spending less than USD 330 or EUR 300 annually decreased(23%in 2024 vs.32%in 2023),while the proportion of medium and high spenders increased.The

41、proportion of UK consumers spending less than 250 fell(22%in 2024 vs.40%in 2023),while the proportion of medium spenders increased and that of high spenders remained stable.ItalyEUR29%54%13%4%Less than MXN 6,150MexicoMXN32%MXN 6,150-14,35052%MXN 14,35013%I dont know3%NetherlandsEUR13%60%21%6%SpainEU

42、R28%55%13%4%Less than TRY 11,000TurkeyTRY43%TRY 11,000-25,80041%TRY 25,800+14%I dont know2%Less than$330USAUSD25%$330-$70048%$700+25%I dont know2%Less than 250UKGBP22%250 60057%600+16%I dont know5%Less than 300300-700700+I dont knowLess than 300300-700700+I dont knowLess than 300300-700700+I dont kn

43、ow12Automotive Aftermarket Pulse Edition 2024BRANDA small but growing proportion of consumers,particularly outside China,say they prefer non-branded parts to those from OEMs or branded IAM suppliers.The preferences towards OE branded or private label parts differ significantly across regions.Consume

44、rs in the US,Germany,and France are increasingly turning away from OE branded parts.However,when it comes to complex,safety-relevant parts,branded parts are leading the way,suggesting favorable conditions for branded suppliers to leverage the strength of their brand and value proposition rather than

45、 price concessions.Global suppliers can unlock a competitive edge by tailoring regional strategies to local preferences for branded vs.non-branded parts.For instance,in markets where brand loyalty of consumers is high,suppliers can focus on premium branded offerings,strong warranty packages,and bran

46、d-specific marketing.In regions favoring cost-effective options,they could emphasize reliable non-branded parts with a streamlined distribution network to enhance affordability.By adapting to each regions unique buying behavior,suppliers can position themselves as the go-to choice,creating value and

47、 trust with localized solutions.A growing share of consumers prefer non-branded parts to OEM products B2CGiven equivalent product characteristics,which brand categories of spare parts would you naturally choose?%of respondents OE branded IAM branded Non-branded productsNotable change compared to 202

48、3 results19%45%36%UK23%48%29%Germany17%43%40%France44%14%42%USA7%36%57%China13Automotive Aftermarket Pulse Edition 2024Would you consider taking your electric vehicle to an independent workshop for simple and complex repairs?%of respondents answering yes Yes NoNotable change compared to 2023 results

49、ELECTRIFICATIONOwners of electric vehicles(EVs)are increasingly open to using independent workshops:75%for simple repairs and almost 50%for complex repairs.This creates an opportunity both for independent workshops and for independent aftermarket suppliers,especially given that the EV car parc is st

50、arting to age and vehicles are coming out of warranty,and the segment is historically more attracted to IAM.Consumer concerns regarding technical capability are decreasing as a result of the IAMs investment over recent years.However,a small but growing share of people are concerned with the professi

51、onalism of independent workshops.To mitigate concerns,IAM workshops,with the support of suppliers and distributors,should highlight professional standards,continue to focus on upskilling and training,and digitalize customer-facing and internal processes.EV owners trust independent workshops for simp

52、le repairs but worry about professionalismB2C76%48%23%52%For simple repairs (e.g.,changing tires)For complex repairs (e.g.,battery and powertrain related)14Automotive Aftermarket Pulse Edition 2024Why wouldnt you consider taking a BEV to an independent workshop?%of respondents1Notable change compare

53、d to 2023 results1 Multiple choices possibleInsights A growing majority of EV owners would consider IAM workshops for simple repairs(76%in 2024 vs.60%in 2023).Trust levels around complex repairs are growing as well.65%of EV owners would not consider IAM workshops if their vehicle was covered by an O

54、EM warranty.Levels of technical know-how are becoming less of a concern for EV owners(40%in 2024 vs.56%in 2023).Concerns regarding IAM professionalism have doubled(15%in 2024 vs.8%in 2023).Covered under extended warrantyTechnical know-howOEM recommendation/service packageProfessionalismOther65%40%15

55、%3%36%15Automotive Aftermarket Pulse Edition 2024DIGITALIZATIONMost consumers are now willing to share data but want to control what they shareB2CWould you be willing to give access to your vehicle data in return for a clear benefit?%of respondents Yes,all data Yes,but only selected data NoNotable c

56、hange compared to 2023 results26%36%38%UK32%42%26%Germany30%39%31%France32%33%35%Canada18%49%33%Mexico28%43%29%Brazil22%50%28%Turkey49%18%33%Italy24%45%31%Spain26%36%38%Netherlands39%17%44%USA4%47%49%China29%40%31%Belgium16Automotive Aftermarket Pulse Edition 2024The vast majority of car owners are

57、willing to share all or some of their vehicle data with third parties,creating a significant opportunity for aftermarket players to build their market intelligence.Chinese consumers are leading the way,but other regions are catching up.Over time,the reluctance of US and European consumers has decrea

58、sed significantly as regulations have improved and the benefits of data sharing have become better understood,especially among consumers over the age of 45.However,there is a growing trend towards selective data sharing as consumers choose to share only truly necessary information.To capitalize on t

59、his,all players along the aftermarket value chain must be transparent about data use,highlight the tangible benefits of data sharing such as tailored offerings,reminders,and discounted services,and give consumers easy control over their data.Would you be willing to give access to your vehicle data i

60、n return for a clear benefit?%of respondents answering no Top 51 countries onlyInsights Chinese consumers are the most willing to share vehicle data,followed by those from the US,Italy and Mexico.The share of US&European consumers who dont want to share data has significantly decreased(17%for the US

61、 in 2024 vs.39%in 2023)due to better understanding of the benefits and clearer regulations.The reluctance to share data has fallen considerably across all age groups,especially among the over-45s.Rather than divulging all their data,consumers are leaning towards controlled and selective sharing.2022

62、 2023 202423%32%29%19%20%17%17%22%25%22%37%45%27%50%45%18-24 years old25-34 years old35-44 years old45-54 years old55 years old and older1 China,Germany,France,UK,USA17Automotive Aftermarket Pulse Edition 2024SUSTAINABILITYRising interest in sustainability,but unwillingness to pay more An opportunit

63、y for remanufactured partsB2CWould you consider purchasing more sustainable spare parts?%of respondents Yes,certainly Yes,probably No,probably not No,certainly notNotable change compared to 2023 results31%8%38%23%UK26%17%37%20%Germany26%15%41%18%France25%10%42%23%Canada28%20%35%17%Mexico34%22%29%15%

64、Brazil26%14%41%19%Turkey38%21%11%30%Italy21%14%44%21%Spain26%12%33%29%Netherlands46%19%4%31%USA28%24%30%18%Belgium8%47%43%China2%18Automotive Aftermarket Pulse Edition 2024Consumer interest in sustainable parts is growing in all regions,particularly the US.But suppliers looking to capitalize on this

65、 opportunity should be aware that the majority of car owners are not willing to pay a price premium for such products.Only 11%of consumers in the US,9%in France,and 4%in Germany are willing to pay a higher price.This suggests that aftermarket suppliers should increase their focus on remanufactured p

66、arts as a practical solution to satisfy the customer preference for affordable options that improve sustainability.What is your main concern around sustainable parts?%of respondents142%29%13%9%4%3%SafetyDurabilityVehicle compatibilityPerformanceOtherPriceInsights Most consumers in all regions say th

67、ey would be willing to buy more sustainable parts.US consumers have shown a notable increase in interest(77%saying yes vs.64%in 2023).However,consumers are not willing to pay a premium for sustainability.The biggest concern regarding used/recycled/remanufactured parts is safety and durability,which,

68、if successfully mitigated,creates a significant opportunity.1 Multiple choices possible19Automotive Aftermarket Pulse Edition 2024CHANNELOnline B2B sales remain strong in all regions and appear destined to grow furtherB2BWhat share of spare parts does your garage/workshop purchase online?%of respond

69、ents Greater than 20%Less than 20%Notable change compared to 2023 results26%74%UK32%68%Germany54%46%France28%72%Canada40%60%Mexico46%54%Brazil59%41%Turkey59%41%Italy65%35%Belgium40%60%Spain50%50%Netherlands36%64%USA52%48%China20Automotive Aftermarket Pulse Edition 2024How does your garage/workshop e

70、xpect its online purchasing to evolve over the next 2-3 years vs.other ordering channels?%of respondentsA significant proportion of repair shops order parts online,with growth most pronounced in the US,UK,and France.The growth is expected to continue as e-commerce players are joined by an increasing

71、 number of traditional parts suppliers strengthening their digital channels.These latter companies are gradually strengthening their electronic ordering processes and building a better online experience.German repair shops have also increased their reliance on ordering parts by phone a long-standing

72、 channel that continues to offer a level of familiarity and convenience valued in this market.Increase Remain stable Decrease30%0%70%USA4%37%59%Europe0%4%96%ChinaInsights Repair shops in the US,UK,and France are making strides towards digital maturity,with all regions likely to see a pronounced incr

73、ease in online purchases over the next 2-3 years.As workshop utilization increases and part availability normalizes,German workshops turn to phone ordering as the most time-saving channel a trend that the survey also revealed in China.21Automotive Aftermarket Pulse Edition 2024Price competitiveness,

74、ordering convenience and inventory availability are seen as the main benefits of buying spare parts online.Repair shops say their biggest concerns regarding online ordering were delivery issues and poor customer service.Suppliers,distributors,and retailers should strive to improve delivery reliabili

75、ty through the use of tracking systems and data analytics to provide real-time updates.Future rebates should also be considered in the event of delays.Suppliers must support their partners retailers,e-tailers,and distributors to better serve workshops and build exceptional customer service.Repair sh

76、ops worry about delivery times and customer service when ordering onlineWhat are your garage/workshops main concerns when it comes to purchasing spare parts online?%of respondents158%33%31%21%12%10%10%3%Delivery time problemsLack of customer servicePotential ordering inconveniencesLimited range of p

77、roducts or brandsInadequate payment terms and conditionsOur garage/workshop doesnt have any concernsLack of training supportOther1 Multiple choices possible22Automotive Aftermarket Pulse Edition 2024What is the share of non-branded spare parts that you install in vehicles?%of respondentsWhat is the

78、main reason why you may be led to install non-branded parts?%of respondents who install non-branded partsBRANDRepair shops tend to install non-branded parts in response to increased price sensitivity of their customers.To secure their share of the market,branded IAM suppliers should build out their

79、presence across all channels and further develop a differentiating value proposition while communicating it clearly to end consumers and workshops.Repair shops install non-branded parts in reaction to the increased price sensitivity of consumersB2B Less than 20%Greater than 20%48%52%EuropeNotable ch

80、ange compared to 2023 resultsUSA50%50%China52%48%End-consumer price sensitivity Higher sales margin Non-availability of branded parts OtherNotable change compared to 2023 resultsUSA17%31%52%China20%26%54%Europe22%2%15%61%23Automotive Aftermarket Pulse Edition 2024A significant proportion of repair s

81、hops expect to install an increasing number of non-branded parts(44%in the US,42%in the UK,50%in Germany,and 96%in China).Very few believe that the share of non-branded parts will decrease.This is driven by the unabated price sensitivity of car owners and rising quality of non-branded products.The g

82、rowing complexity of new technologies and vehicle models represents the biggest challenge for non-branded parts suppliers.For branded players,this shift presents an opportunity:by focusing on advanced repair solutions that address these complex vehicle systems,they can justify a price premium and di

83、fferentiate themselves in the market.This will enable branded players to establish themselves as indispensable partners for repair shops facing the challenges of new automotive technologiesproviding technical expertise,reliability,and professional support that non-branded parts would likely struggle

84、 to match.How does your garage/workshop expect the share of generic(non-brand-name)spare parts it installs to change over the next 2-3 years?%of respondents It will increase It will remain stable It will decrease44%56%USA42%54%UK50%46%Germany38%60%France34%62%Canada58%38%Mexico54%30%16%Brazil38%50%1

85、2%Turkey26%68%6%Italy90%10%Belgium60%40%Spain27%70%Netherlands96%ChinaInsights Workshops in all regions expect consumer demand for non-branded parts to remain steady or increase.68%of workshops say they give their customers the choice of OEM,IAM,or private label car parts.Fewer than one in ten repai

86、r shops proactively recommend non-branded parts to their customers.4%4%4%4%2%2%2%2%24Automotive Aftermarket Pulse Edition 2024How comfortable are you dealing with battery electric vehicles(EVs)?%of respondentsELECTRIFICATION Repair shops were less comfortable servicing EVs in 2024 than in 2023,as ca

87、r owners increasingly demand services such as error diagnostics,software updates,and repairs that require specialized knowledge.Workshops will need to accelerate training programs to ensure they have the skills to provide advanced software-based services for a wide range of EV models.Repair shops ar

88、e increasingly hesitant to service EV models due to insufficient training B2B We dont have the resources to deal with electric vehicles We offer only basic maintenance and repairs(e.g.,change of headlight or bumper)We have full capabilities and can deal with all sorts of problemsNotable change compa

89、red to 2023 results46%24%30%2023 edition32%2024 edition40%29%25Automotive Aftermarket Pulse Edition 2024China leads the way as workshops everywhere look to expand their EV service capabilitiesDoes your car repair shop plan to expand its EV capabilities over the next 2-3 years to meet all customer ne

90、eds?%of respondentsCountries mapped by BEV handling capability and BEV market penetration illustrativeInsights As the popularity of EVs grows,an increasing number of repair shops are looking to enhance their EV service capabilities over 40%of workshops in the US and Europe report plans to become EV-

91、ready within the next 2-3 years.With the highest on-road EV penetration,China also has the highest share of workshops planning to expand their EV capacity 88%of repair shops say they are considering such a move in the near term.A significant number of workshops are considering full EV service capabi

92、lities over a limited offering.Yes,we are planning to be fully EV-ready within 2-3 years Yes,we will expand our EV capabilities but will not cover complex EV maintenance within 2-3 years No,we do not plan on investing in EV over the next 2-3 yearsUSA18%40%42%Europe31%26%43%China12%88%HighLowLowHighU

93、SAEUChinaBEV handling capabilityBEV car parc penetration26Automotive Aftermarket Pulse Edition 2024ADVANCED DRIVER ASSISTANCE SYSTEMS(ADAS)Chinese repair shops are the most comfortable with replacing sensors,radars and other sophisticated parts of advanced driver-assistance systems(ADAS),but worksho

94、ps in US,UK,and France are gaining confidence.German workshops are the exception,having experienced a decline in confidence.Repair shops in all regions should focus on providing comprehensive training and the right tools for their technicians to properly service ADAS-equipped vehicles.Chinese worksh

95、ops remain most confident in handling advanced driver-assistance systemsB2BHow comfortable are you with the replacement of parts related to advanced driver-assistance systems?%of respondents We have full capabilities and can deal with all sorts of problems We offer only basic maintenance(e.g.,change

96、 of headlight or bumper)and have no ADAS reset ability We cannot repair any part linked to the ADAS systemNotable change compared to 2023 results38%43%19%USA46%10%44%UK54%32%14%Germany56%24%20%France36%40%24%Canada54%28%18%Mexico38%30%32%Brazil32%40%28%Turkey50%28%22%Italy45%45%10%Belgium54%34%12%Sp

97、ain53%37%10%Netherlands86%12%2%ChinaInsights Repair shops in the US,UK,and France have increased their ability to replace ADAS-related parts as these features become more widespread(19%,10%,and 20%of workshops had no capabilities in 2024 vs.36%,32%,and 32%in 2023,respectively).German workshops are l

98、ess comfortable servicing ADAS as they are now realizing the complexity of servicing ADAS and the need for upskilling(54%of repair shops reported having full capabilities in 2024 vs.66%in 2023).27Automotive Aftermarket Pulse Edition 2024Chinese workshops are most eager to service ADAS,having lost bu

99、siness due to lack of coverage Does your garage/workshop plan on expanding ADAS capabilities over the next 2-3 years to cover all clients needs?%of respondents with no or limited ADAS capabilitiesHas your garage/workshop ever had to pass on repairs due to missing ADAS capabilities?%of respondents wi

100、th no or limited ADAS capabilitiesAs more ADAS-equipped vehicles hit the road,more workshops are realizing the limits of their expertise.This is exacerbated by the introduction of a broader,more complex range of ADAS into the market.The main barriers to repairing ADAS are a lack of calibration equip

101、ment and insufficient technical expertise.Yes,we are planning to be fully ADAS-ready within 2-3 years Yes,we will expand our ADAS capabilities but will not cover complex ADAS resets within 2-3 years No,we do not plan on investing in ADAS over the next 2-3 years Yes No86%71%14%29%31%50%31%50%38%60%20

102、%ChinaChinaUSAUSAEuropeEurope40%47%33%28Automotive Aftermarket Pulse Edition 2024What were the reason(s)your garage/workshop could not perform these ADAS-related repairs?%of respondents who had to pass on repairs due to missing ADAS capabilities;multiple choices possibleInsights All Chinese repair s

103、hops surveyed are planning to upgrade their ADAS capabilities soon.A larger proportion of Chinese workshops has had to turn down repair business due to insufficient ADAS capabilities compared to shops elsewhere(86%in China vs.60%in the US and 50%in Europe).Lack of equipment and technical expertise a

104、re the most common reasons to pass up business.61%44%14%13%We did not have the right equipmentWe did not have the knowledge to address itWe do not want to focus on ADASWe were struggling with identifying and/or ordering the right components29Automotive Aftermarket Pulse Edition 2024What is your gara

105、ge/workshops level of interest in using more sustainable parts?%of respondentsInsights More than 50%of workshops in all regions are somewhat or very interested in using sustainable parts.Chinese repair shops showed the most interest in using sustainable parts,a trend driven by higher consumer demand

106、 however,the Chinese market still lags behind Europe in terms of regulation and sustainable material supply.Interested Neutral Not very interested Not at all interested24%6%6%64%USA6%6%30%58%UK6%6%30%58%Germany30%12%58%France6%16%74%Mexico16%22%8%54%Turkey36%8%6%50%Italy55%15%30%Belgium37%10%6%47%Ne

107、therlandsSUSTAINABILITY More than half of repair shops worldwide are interested in using sustainable parts as consumer demand increases,materials used become safer,and governments consider regulation.To capitalize on the growing global demand,aftermarket suppliers should focus on solutions that bala

108、nce performance,costs and environmental benefits.As willingness to pay a premium for sustainable parts remains low,remanufactured parts and components represent the most promising segment.Repair shops in all regions are interested in using more sustainable partsB2B98%China18%14%66%Spain18%48%32%Cana

109、da32%12%54%Brazil2%2%2%4%2%30Automotive Aftermarket Pulse Edition 20241.Capitalize on the growing shift to independent repair shopsAs consumers increasingly turn to independent repair shops,aftermarket suppliers have a unique opportunity to strengthen their market presence.Offering tailored support,

110、competitive pricing,and localized strategies will enable them to capture a growing share of the independent segment and enhance their relevance in a shifting landscape.2.Improve the online purchasing experienceWhile online shopping is becoming more prevalent,there is plenty of room for retailers to

111、improve the online shopping experience and for suppliers and distributors to strengthen their digital channels.Consumer dissatisfaction with the online channel means that aftermarket players who can significantly improve the online experience will stand out.3.Strengthen existing value propositions a

112、gainst non-branded partsTo capture market share amid the shift toward non-branded parts,suppliers must offer competitively priced alternatives.Doing so is essential for gaining traction in price-sensitive markets like the US and China.Aftermarket suppliers should adapt their strategies to local mark

113、et nuances,considering factors such as part pricing and tailored product portfolios.4.Upskill workshop staff and develop capabilities for EVs and complex ADAS repairsThere is a significant opportunity for repair shops to transform current operational gaps into competitive advantages.Suppliers and di

114、stributors who invest in supporting these workshops will be better positioned for long-term success.5.Leverage sustainability while keeping prices competitiveWhile interest in sustainable parts is growing,most consumers are unwilling to pay a premium for them.Balancing sustainability and affordabili

115、ty will be critical to meeting demand an opportunity for remanufactured parts.Automotive Aftermarket Pulse 2024 Five key takeaways for suppliers,distributors,retailers,and workshops 31Automotive Aftermarket Pulse Edition 2024Survey demographicsB2B B2CAgeCountryVehicle ownership modeCar brandVehicle

116、segmentCar age#of km/miles traveled annuallyType of locationAnnual household incomeAgeCountryAutomotive functionType of garage/workshopRole in a workshop Type of location#of car lifts in the workshop32Automotive Aftermarket Pulse Edition 2024Your contactsat Roland BergerAMERICAS Barry Neal Cristiano

117、 Doria Elena Yakushkina John B Neury Freitas Oscar Eguibar Sibin VASIA AND MIDDLE EAST Arvind CJ Ron Zheng Shuai Shi EUROPE Casper Veenman Daniel Rohrhirsch Francois Castelein Mathieu Bernard Matthieu Noel Matthieu Simon Maximillian Wegner Nicola Morzenti Sources of all data and charts:Roland Berger

118、33Automotive Aftermarket Pulse Edition 2024This publication has been prepared for general guidance only.The reader should not act according to any information provided in this publication without receiving specific professional advice.Roland Berger GmbH shall not be liable for any damages resulting

119、from any use of the information contained in the publication.2024 ROLAND BERGER GMBH.ALL RIGHTS RESERVED.11/2024 ROLANDBERGER.COMROLAND BERGER is one of the worlds leading strategy consultancies with a wide-ranging service portfolio for all relevant industries and business functions.Founded in 1967,

120、Roland Berger is headquartered in Munich.Renowned for its expertise in transformation,innovation across all industries and performance improvement,the consultancy has set itself the goal of embedding sustainability in all its projects.Roland Berger revenues stood at more than 1 billion euros in 2023.Publisher Roland Berger GmbHSederanger 180538 MunichGermany+49 89 9230-024_2566_FLY