益普索：2022汽车APP客户体验报告（39页）.pdf

1、!#$%&()FOREWORD?务?务?+?务?APP?导?2?BRIDGE TO CUSTOMERS3Part1!APP#$%&(%)CONTENTS目 录Part2!APP#$%&*+,-Part3!APP#$%&./01Part4!APP#$%&2345?BRIDGE TO CUSTOMERS?APP?Part 15?:?20?务?2019/2020?2?割?撑?+?+?去?务?去?:?愿?APP?APP?APP?模?APP割?APP?务?务?APP?割?APP?57?APP务?APP?Part 1?BRIDGE TO CUSTOMERS?APP?导?APP?务?1-7?7?1?APP?

2、1-7?7?1?APP?APP?APP?APP?0-10?10?0?割?6?APP?务?APP?NPS?撑?APP?BRIDGE TO CUSTOMERSPart 17?57?APP?1?APP?APP?Alfa?Connect?(?)?(?)?(?)?(?)e-LEXUS?CLUB(?)?(?)?+?(?)?(?)iBuick?(?)?(?)?(?)?-?(?)IM?(?)?Honda_Link?(?)?(?)?(?)Kia?Connect?(?)?(?)?(?)?(?)LING?Club?(?)?(?)?+?(?)?(?)LynkCO?(?)?(?)?-?(?)?(?)Mercedes?m

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4、27?83823169510?11-20?21-30?31-40?41-60?60?533301812310?11-20?21-30?31-40?41-60?60?平均价格：27.0万元平均价格：27.2万元?31?69?15?85?42IOS47鸿蒙10?1平均年龄：32.9岁?BRIDGE TO CUSTOMERSPart 1?APP?Part 2?APP?BRIDGE TO CUSTOMERSPart 2?撑?NPS?0.4270.1080.1550.0610.2490.2180.1950.1890.2060.192?0.2070.2010.2000.1900.2010.2070.198

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6、TOMERSPart 2?14:;JCV1jJAJ?627460666260?BRIDGE TO CUSTOMERSPart 2?15?:;JCV1jJAJ行业平均本土新势力日韩传统欧美新能源本土传统欧美传统627160706359?BRIDGE TO CUSTOMERSPart 2?APP?Part 317?奔驰凯迪拉克?务?APP?告?务?BRIDGE TO CUSTOMERSPart 3?68?66平均年龄：31.2岁男性占比：66%平均年龄：32.9岁男性占比：62%?18APP?APPAPP?APP?BRIDGE TO CUSTOMERSPar