制造话题热度以提升用户参与度.pdf

1、HowBoola the Cyber BeeTransformedYale Universitys Cybersecurity Awareness ProgramBuilding Buzz to Boost EngagementWendy Battles|Boola the Cyber BeeWhen you think about components of a brand,what comes to mind?RecognitionSentimentConnectionChange Management PillarsChange Management PillarsSecure lead

2、ership supportStart with the whyKnow your audienceCommunicate early and oftenGuiding PrinciplesGuiding PrinciplesRecognizable brandingRelatable and clear messagingAction-oriented contentMulti-channel engagementSimplified and approachable language2020Understand organizational cultureGather feedback f

3、rom communityMeet people where they are2020University LeadershipInternal CommunicationsPrinters OfficeWeb Team20202020&2021202220222023 to 20242024&BeyondCommunication StrategiesStrategic Email ListsLinkTrackingAmbassadorProgramLeveraging RelationshipsRepurposing ContentCampaigns&ChallengesTakeawaysTakeawaysUse change management pillarsBuild strategic relationshipsConsistency across communicationsLeverage available toolsEmbrace change and new ideasWendy Battleswendy.battlesyale.eduSign Up for theBee Cyber Fit Series