3198 - 利用订单管理系统 (OMS) 释放客户价值：人工智能、自动化和规模化 B2B 运营.pdf

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1、Orlando,FLOctober 69IBM TechXchange 2025Session code 31983198Shishir SahaIBM,Product ManagerUnlocking Customer Value Unlocking Customer Value with OMS:AI,Automation,with OMS:AI,Automation,and B2B at Scaleand B2B at ScaleThe B2B Experience Gap:Expectations Are Evolving,OMS Must Too”2IBM TechXchange|2

2、025 IBM Corporation2B2B OMS is no longer about transactionsits about orchestration.Rising Rising expectationsexpectations2x growth of digital B2B commerce vs.B2C(Gartner,2024)1.Speed,2.Transparency3.PredictabilityFriction Friction PointsPoints1.Manual approvals,2.Opaque inventory,3.SilosIBM TechXcha

3、nge|2025 IBM Corporation3SupplierSupplierCustomerCustomer3PL/3PL/CarrierCarrierRetailerRetailerAgentic AI NetworkIBM TechXchange|2025 IBM Corporation4AI is becoming the new supply chain control tower.IBM TechXchange|2025 IBM Corporation5AI-Driven Decision-MakingThroughout the customer journey.Pick-u

4、p/DeliveryDrop in MailboxDo To StoreWait for HelpDiscover Keep ExploringExplore Purchase ReceiveKeep ExploringGo To StoreFound It!Compare Prices&Payment Options Engage Didnt BuyGet It DeliveredDiscover NeedKeep ExploringKeep ExploringPick It UpGo HomeDidnt BuyService JourneyPhone&Online15%Faster rec

5、overyOrder delay from supplierAuto-reassign to secondary node+8%SLA complianceSurge in wholesale ordersReallocate safety stock+4%Gross MarginLow-margin routeRecommend alt fulfillmentDecision ExamplesIBM TechXchange|2025 IBM Corporation6Predictive Use real-time order data and machine learning to opti

6、mize inventory allocationsTransparent Prescriptive Decision Optimization for profitable outcomes with actionable insights Feedback Loop for user influenced learningPutting AI to workIBM TechXchange|2025 IBM Corporation7Smart outcomesUsing Advanced Forecastingalgorithms to predict and optimize busine