香港科技大学：2024年中国商业十大热点展望报告（英文版）（52页）.pdf

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1、What the experts sayJanuary 2024Ten Highlights of Chinas Commercial Sector 202401Preface02About the Organizations03Expert Panel Members04Implications for Businesses and Tips for Foreign Enterprises08Ten Highlights for 2024Contents1PrefaceFung Business Intelligence and the Expert Committee of the Chi

2、na General Chamber of Commerce are pleased to present the 21st edition of our annual Ten Highlights of Chinas Commercial Sector report.In 2023,Chinas commercial sector witnessed a recovery driven by a resurgence in domestic consumption and supportive government measures.The year marked the first aft

3、er the relaxation of COVID-19 pandemic control measures and was characterized by shifting purchasing habits,accelerated digital transformation,and initiatives aimed at bridging the urban-rural divide.These factors have created a thriving and innovative business environment,providing ample opportunit

4、ies for companies to flourish in a dynamic market.Service consumption rebounded as people sought experiences they had missed during the pandemic.Sectors such as catering,culture and tourism,and entertainment saw a resurgence in business as people eagerly dined out,travelled,and explored various ente

5、rtainment options.Influenced by the pandemic,consumers paid more attention to convenience,comfort,cost-effectiveness,and timeliness when shopping.Chinese businesses showcased resilience and adaptability in response to changing consumer preferences and expectations.The heightened importance of consum

6、er experiences has prompted retail enterprises to focus on offering personalized products,improving service quality and enhancing store experiences.Enhancing consumer experiences has become a critical factor in gaining a competitive edge in the market.With input from more than 160 top-tier mainland