CX 引领潮流：为什么 AI 优先的企业要从客户体验开始 [THR2829].pdf

1、 CX at the HelmWhy the AI-First Enterprise Starts with CXCopyright 2025,Oracle and/or its affiliates|Confidential:Internal/Restricted/Highly RestrictedAlistair GalbraithSenior Director,Product ManagementOracle CXMichelle BrusyoSenior Director,Product StrategyOracle CX2of AI projects fail to reach pr

2、oduction 3Copyright 2025,Oracle and/or its affiliates87%CX leaders are uniquely positioned to break this pattern 4Copyright 2025,Oracle and/or its affiliates|Confidential:Internal/Restricted/Highly RestrictedRevenue-First MindsetCustomer value and revenue impact drive every decisionCX Leaders Hold t

3、he Keys to AI ROICX Leaders Hold the Keys to AI ROIRevenue-First MindsetData MasteryPioneers of the Customer 360 visionCX Leaders Hold the Keys to AI ROIRevenue-First MindsetData MasteryCross-Functional OrchestrationThinking across departmental boundariesCX Leaders Hold the Keys to AI ROIRevenue-Fir

4、st MindsetData MasteryCross-Functional Orchestration“70%of companies using AI in corporate finance,service operations,or marketing/sales saw measurable revenue increases”Its time for CX leaders to take the helm Stanford AI Index,2025The CX Leaders AI Strategy FrameworkMake AI Part of Your Team AI is

5、 not just a shiny new toy make it work for you like employees do by assigning it proactive value creation responsibilities Elevate Your Team to Strategic WorkScale impact,not headcount with AI that acts as a force-multipler for your CX organizationSet Your Technology FoundationPartner with AI-native

6、 technology providers who move at the speed of AI innovation 10Copyright 2025,Oracle and/or its affiliatesSet Your Technology Foundation11Copyright 2025,Oracle and/or its affiliatesYour AI strategy is only as strong as your technology foundation.Oracle moves at the speed of AI in