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1、From likes to loyalty:Winning Gen Z in quick service diningUnderstanding the values,behaviours,and expectations of Gen Z-and what they mean for quick service restaurants/Research realityA u s t r a l i aFrom likes to loyalty20102030405IntroductionUnderstanding Gen ZsBranding for differentiationBuild

2、 the brand loveCuratable reel&real contentFrom likes to loyalty360%66%67%72%73%73%74%77%I think brands should considerenvironmental sustainability whenputting on eventsI discuss the media I consume withfriends or family.Fresh food is better than frozen foodI think loyalty programs are a great way fo

3、r brands and businesses to reward their customersGen ZTotal PopYouGov Profiles:September 2025IntroductionGeneration Z,aged 18 to 28,have distinct lifestyles and purchasing habits that differ from older generations,making it crucial for QSR brands to understand their behaviors.Generation Z,aged 18 to

4、 28,have distinct lifestyles and purchasing habits that differ from older generations,making it crucial for QSR brands to understand their behaviors.This report examines Gen Zs food beliefs,consumption patterns,environmental values and how these shape their choices in the quick service restaurant in

5、dustry.It also explores their advertising preferences to help QSR businesses effectively engage and connect with this influential demographic.4 4The profile deep dive in this report was powered by YouGov Profiles YouGov Profiles an ever-growing source of consumer data,with 2+million data variables f

6、rom YouGovs 30 million global panelists30 million global panelists.The data used in this report was accessed via Profiles+Australia 2025-09-142025-09-14.The focus of this profile deep-dive is 18-28-year-olds from Generation Z(Gen Z)Generation Z(Gen Z)defined as individuals born between 1997 and 2012