2017年数据驱动电商零售运营.pdf

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1、数据驱s电商的零售运营数据驱s电商电商的零售运营数据驱s季节性b销数据平台架构推广数据v运营总结数据驱s电商?数据驱s电商?数据是电商平台提供的核心服r之一电商平台拥有跨行业和零售商的市场数据 帮t商家en更为科学和系统的数据v零售运营数据驱s电商电商的零售运营数据驱s季节性b销数据平台架构推广数据v运营总结零售运营的目标最好的时间最相h的商品最合理的价格最棒的体验电商的零售运营?Derive inventory strategy from overall strategy Prioritize strategic inv.gaps vs.tactical inv.opportunitiesI

2、dentify best(i.e.,shortest)way to close gapsMake best use of merchandising/marketing assetsMonitor performance in real-time.Measure the overall performance.Assorted Plan Account PlanInventory Priority Trend BriefingSourcing List Optimization ListGlobal Brief and Retail CalendarSales Performance Repo

3、rtAnnualQuarterly/MonthlyMonthly/WeeklyMonthly/WeeklyMonthly/Weekly结果Wr频率电商的零售运营?Derive inventory strategy from overall strategy Prioritize strategic inv.gaps vs.tactical inv.opportunitiesIdentify best(i.e.,shortest)way to close gapsMake best use of merchandising/marketing assetsMonitor performance

4、in real-time.Measure the overall performance.Assorted Plan Account PlanInventory Priority Trend BriefingSourcing List Optimization ListGlobal Brief and Retail CalendarSales Performance ReportAnnualQuarterly/MonthlyMonthly/WeeklyMonthly/WeeklyMonthly/Weekly结果Wr频率数据驱s的运营工i?Selection MagicSourcing Tool

5、?Seasonality?Inventory Gaps?Event Quality?Kiosk/RPP?Event Monitor&Performance数据驱s的运营工i?Selection MagicSourcing Tool?Seasonality?Inventory Gaps?Event Quality?Kiosk/RPP?Event Monitor&Performance数据驱s电商电商的零售运营数据驱s季节性b销数据平台架构推广数据v运营总结季节性b销?ChristmasHalloweenMothers DaySuper BowlEasterValentines DayFather

6、sDayBack to SchoolOscariPhone LaunchGraduation传统的季节性b销?数据驱s季节性b销?挖掘商品销售的季节性?5?Classical Seasonal Decomposition by Moving Average)long-run Trend Seasonality Effect Random Effectlong-run TrendSeasonality EffectRandom Effect选取当季的类目?Seasonality Score)=Seasonal Effects/Random Errors 选