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1、2Annual Research Report 2024-25 Annual Research Report 2024-25 3CONTENTS06BRANDSCAPEIndias Digital Ad BoomInvesting Smart in the Creator EconomyBreaking Down the Platform Pie in IndianIM IndustryThe Essential Content Checklist for MarketersMarketing to Bharat:Beyond the Traditional Urban-Rural Divid

2、e02SYNOPSIS03RESEARCH METHODOLOGY04TRENDSCAPE2024 in Marketing:The Trends that Shaped the YearMarketing to Gen Z in the Shopcializing AgeThe Content-to-Commerce FunnelCREATORSCAPEIndias Creator Economy by NumbersSocial Platforms and Creator MonetizationWhats New for Indian Creators in 2025?05FOREWOR

3、D0112APPENDIX07GENAI:CONTENTS NEXT BIG LEAPApplications ofGenAI in Contentand MarketingHow AI Integrates into Influencer Marketing CampaignsThe Great AI Debate:Creativity,Ethics,and the Rise of Synthetic MediaCONCLUSION11INDIAS REGULATORY LANDSCAPEData Security in the Influence Chain Recent Influenc

4、er Guardrails 2024 WrappedIndustry Voices on Advertising Regulations0810IN THE THINK TANKExpert Insights and Musings from Top Indian Brand Marketers#InsiderLens:Excerpts from Kofluence Unplugged09THE FUTURE OF INFLUENCEPlatform Play,GenAI,&the Rise of Virtual Personas4Annual Research Report 2024-25

5、Annual Research Report 2024-25 5FOREWORDWe are at a tipping point in advertising history in 2025,characterized by rapid market acceleration and unprecedented technological changes.Generative AI alone is projected to add$4.4 trillion to the world economy per year.Meanwhile,widespread internet growth

6、and mobile-first audiences are giving social platforms the power to transition from engagement destinations to end-to-end conversion engines.The challenge for brands seeking personalization is that they now need to connect the dots between multiple online and offline touchpoints of an increasingly f