巨量算数：6亿人的体育生活-2021抖音体育生态白皮书（48页）.pdf

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1、2021年抖音体育生态白皮书抖音体育&出品2022年6月数据说明?2021?1?-2022?2?1?KOL?TGI?TGI=?/?*100?3?/?100?5?1?目录?去?01?02?03?04?05体育行业加速发展?务?研?2021?2025?2025?务?5?10?2012-2021?务?216?986?108?务?2020?7?务?37.2%?2012-2021?216?986?108?研?2021?2025?201601000020000300004000050000190112017219882018201920202025?26579294832737250000?0%5%10%

2、15%20%25%201720182019GDP?务?2017-2019?10%?GDP?2020?2020?告?导?研?2017-2019?GDP?.?的?千? ?务?2035?2025?模?38.5%?15?橇?2.16?5? ?2021?2025?2017-2019?2021?2022?2021?务?2021-2022 ?8?9?6?2?11?2021?姿?研?3030. .5 5?280280?名?2016?139139%?务?/?113454150425?2016?2020+33%?/?161847217512?2016?2020+34%?研?Tokyo?2020?Audience?

3、&?Insights?Report?研?linear?TV?/?digital?coverage?务?2015?3.46?24%?2021-2022?务?3.05?3233?研?2022?2022?2016-2021?270033003860146039001.71.71.971.972.242.240.940.942.32.300.511.522.50500100015002000250030003500400045002016-2017?2017-2018?2018-2019?2019-2020?2020-2021?冰雪旅游收入/亿元人数/亿人次? | 务?1?研? 2021?1?-202

4、2?2?去?务?2022?1-2?2021?2021?2022?2021?2022?2021?2022?+49%+112%+52%?6.3?+?2020?8?6 6?模?2022?2?1 1. .2 2?+ +?6 6. .3 3?+ +?4 4. .7 7?+ +?3?/?100?2022?2?2022?5?研?2022?5?2020?研?2021?1?6?4.7?+?1.2?+6?+?抖音体育生态图谱体育创作者?体育内容体育兴趣用户?IP?多元的抖音体育创作者? ?2021?1?2021?2?2021?3?2021?4?2021?5?2021?6?2021?7?2021?8?2021?9?

5、2021?10?2021?11?2021?12?2022?1?2022?2?2021?1?2021?2?2021?3?2021?4?2021?5?2021?6?2021?7?2021?8?2021?9?2021?10?2021?11?2021?12?2022?1?2022?2?1.2?2021?1?2022?2?1.2?+?研?3?研? 2021?1?-2022?2?31-40?1.2?+?务?31-40?研? 2021?1?-2022?2?18-2324-3031-4041-5050+?TOP5?38%62%2021?1?2021?2?2021?3?2021?4?2021?5?2021?6?

6、2021?7?2021?8?2021?9?2021?10?2021?11?2021?12?2022?1?2022?2?2022?3?2022?4?2022?5?2021?1?2021?2?2021?3?2021?4?2021?5?2021?6?2021?7?2021?8?2021?9?2021?10?2021?11?2021?12?2022?1?2022?2?2022?3?2022?4?2022?5?6.3?5000?2022?5?6.3?KOL?2022?5?5000?研? 2021?1?-2022?5?6.3?+5000?+?6.3?+?1?王小羽?659.7?铁豆?529.8?野球帝?2