YouGov：2025年新加坡最具说服力品牌排行报告：基于购买漏斗的转化率分析（英文版）（28页）.pdf

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1、S i n g a p or e/Research Reality/Research R converting Singaporeans down the funnel?MostMostpersuasivepersuasivebrands 2025SG most persuasive brands 2025201Introduction02How do different Singaporeans view brands?03Most persuasive industries04Most persuasive brands by industryContents3IntroductionIn

2、troductionTo turn consumers into customers,brands must compete for their attention,then earn a spot in the consideration set,and finally persuade consumers to choose their product over the competition.This report analyzes this path-to-purchase for some of Singapores best-known brands,uncovering purc

3、hase funnel leaders for 12 industries,from airlines and banks to fast food and social media apps.We also highlight which industries have the toughest competition for customers and uncover the brands winning persuasion battles throughout the purchase funnel.4545%I prefer to trust big/famous brandsSG

4、gen pop4747%I like trying new brands3636%I only buy the best-known brandsYouGov Profiles:May 2025 SG most persuasive brands 20254Calculating Calculating conversion ratesconversion ratesYouGov regularly surveys our consumer research panel about how they feel about brands across 16 different brand hea

5、lth metrics.Three of those metrics are analyzed in this report:Awareness,Consideration,and Purchase Intent.This report ranks brands by conversion rates(CVR)throughout thepurchase funnel.CVR is derived with the formulas:Consideration CVR%considering brand divided by%aware of brand(US gen pop)Purchase

6、 intent CVR%for whom brand is top choice dividedby%considering brand(US gen pop)McDonaldsIndustry averageExample purchase funnel:Example purchase funnel:McDonalds vs vs QSR brandsSG most persuasive brands 2025YouGov BrandIndex:May 1,2024 April 30,2025.Industry scores reflect average of all brands in