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1、+I+BestGlobalBrands2023How Iconic Brands Lead Across Arenas+I+Best Global Brand 2023 32 +I+Best Global Brand 2023Global Landscape 2023I am thrilled to welcome you to Interbrands Best Global Brands 2023 Report,our 24th ranking,a comprehensive valuation and exploration of what it takes to become one o

2、f the worlds most valuable brands.It is my pleasure to share these insights with you to provide a nuanced understanding of the opportunities and challenges shaping the global brand landscape at what appears to be a critical juncture.This years report sheds light on a notable deceleration in brand gr

3、owth.The total value of the Best Global Brands increased by just 5.7%in 2023a significant drop from the 16%surge observed in 2022.Through conversations with the global C-Suite,I have observed a common feeling of pressure to play it safe,driving a wave of incrementalism and conservatism for most.Ther

4、e are some brands,however,that resist this regressive trend,demonstrating bold leadership and outsized growth.In this report,we reveal why and how.Perhaps you find yourselves wondering what it would take for your brand to play a more robust role in driving choice and business performance.This report

5、 features five chapters dedicated to answering that question;unpacking what it takes to build a Best Global Brand that is resilient to the turbulent demands of the decade of possibility and powerful enough to break into new arenas.Each chapter includes expert commentaries from industry leaders,shedd

6、ing light on the day-to-day demands of brand building.Additionally,roundtable panels feature Interbrand employees across the globe who discuss the realities of brand strategy as it encounters real-world challenges.Each story seamlessly connects to the next to offer a compelling point of view on the