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1、How to Earn a Spot on the 25 Wishlist Before the First Gift Is WrappedConfidential-SuperAwesome 2013-2025Holidays Unwrapped:Family,and the 25 WishlistFandoms2Confidential-SuperAwesome 2013-2025Holidays Unwrapped 2025Spending is up and happening earlier,while fandoms are powering this years wishlists

2、Source:SuperAwesome,Family Influence Tracker,UK,Kids&Teens 4-18 and parents of Kids&Teens 4-18,June 2025,Base:N=532,Parents answered on behalf of children under 71 in 3 kids and teens are asking for fandom-related gifts from the shows,games,and creators they love92%of parents say theyll buy somethin

3、g from their kids and teens wishlist,while half say its their main source of giftspirationIn 2025,UK parents expect to spend an average of 459 on gifts for their kids and teens3Confidential-SuperAwesome 2013-2025Confidential-SuperAwesome 2013-2025The 25 Wishlist WinnersIn the UK,kids and teens are c

4、hoosing brands that reflect their digital lives and real-world experiences withgaming,tech,toys,fashion,and beautyconsistently appearing across age groups.Gaming and tech brands likeApple,PlayStation,Samsung and Nintendoremain top-tier choices,with their aspirational pull cutting across every age ra

5、nge.Fashion and sportswear brands are universally popular,with brands likeNike,Adidas and Pumafeaturing prominently.While beauty and skincare brands such asCharlotte Tilbury,Drunk Elephant and P.Louiseare gaining ground among girls aged 918.Even luxury fashion brands likeGucci and Balenciaga are beg

6、inning to make an appearance,skewed by teens.In toys,LEGOleads the category once again,with cross-demographic appeal,whileBarbieremains a standout among girls aged 4-8.Brands tied to popular IP-likeMinecraft,Pokmon,Marvel,and Disney-remain popular too,as they blend digital play with physical collect