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1、Confidential Snap Inc 20251Powering the PurchaseConfidentialMAY 25XIn partnership with HOW EMERGING TRENDS IMPACT ELECTRONICS2The global consumer electronics market is projected to reach a record high of$1.1 trillion by 2029Source:https:/ inbillion U.S.dollarsGlobal Consumer Electronics Market Reven

2、ue 2019202920192026202720282029202020232024202520212022Confidential Snap Inc 20253Now that shopping online is instant and easier than ever,consumers are eager to spend MORE on electronics XX2025 NRG vertical study commissioned by Snap Inc.|Base:Total(n=575)94%92%of Consumers say being able to do eve

3、rything in one place makes them want to shop more frequentlyI find myself buying more because of how easy online purchasing has becomeConfidential Snap Inc 20254Today,AR previews,AI recommendations,and creator-led demos are turning sparks into splurgesXX4AR-Enabled Product VisualizationAI-PoweredSho

4、ppingTech CreatorsConfidential Snap Inc 20255Key questionsWe conducted research to uncover the electronics purchase trends that brands need to know to best reach consumersWhat we didHow have friends&family,and creators emerged as key advisors in the decision making process?How do emerging AI tools i

5、mpact research and purchase journeys?What is the role of social at every stage of the purchase journey?Surveyed 575 consumers in KSA who made an Electronics purchase(e.g.,smartphones,computers,tablets,gaming systems,chargers,smart home devices,etc.)in the last 12 months(13-60)from a representative m

6、obile panelThe survey aimed to understand how and where consumers go to learn about,assess,and make electronics purchasesXXConfidential Snap Inc 20256The consumer trends reshaping electronics purchases in 2025AI/AR makes shopping instant and seamlessSocial sparks the path to purchaseFriends+family s