品牌金融（Brand Finance）：2025年全球酒精饮料品牌价值排行榜（中译版）（52页）.pdf

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1、Alcoholic Drinks 2025 The annual report on the most valuable and strongest alcoholic drink brands Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a

2、 chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standard

3、s,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value

4、 of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe wor

5、lds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Alcoholic Drinks 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand FinanceSector Overview 6Brand Value&Brand Strength

6、Analysis 9Beers 10Most Valuable Beer Brand:Corona Extra 12Spirits 13Spirits Segment Ranking 16Champagne&Wines 26Sustainability Analysis 29Brand Spotlight 31Wuliangye 32Insights 34Baileys:How Baby Guinness is Driving Growth 35 but Missing a Key Connection in the UK Finbar Kneen,Senior Analyst,Brand F