艾克索拉（Xsolla）：2025年第二季度全球游戏行业状况报告（英文版）（28页）.pdf

1、The Xsolla ReportS t a t e o f P l a yThe Xsolla ReportThe Xsolla Report23IntroductionIntroductionIntroductionMobile gaming8Introduction4IntroductionIndustry movers&shakers44Conclusion52Foreword4Epic Games v.Apple:What the latest updates mean for mobile developers10Chris Hewish discusses the Epic Ga

2、mes v.Apple ruling16Regulatory wake-up call for games around the world18In the news6Executive summary 5The global State of Play,by region42A conversation with Angela Meija46About Xsolla53By the numbers:D2C mobile strategies24Latest mobile games data you need to know22The Xsolla Report5IntroductionTh

3、e Xsolla Report4IntroductionForewordThe 2005 Q2 Edition of The Xsolla Report:State of Play offers a clear view of the developments and data points that matter the most to game development and publishing decision-makers.Mobile gaming makes up over half of global game revenue and has undergone signifi

4、cant disruption following recent legal ruling in the United States affecting the amount of control app stores have on game monetization.In response to early rulings,developers rapidly turned to direct-to-consumer(D2C)solutions and alternative payment systems to regain control of the player experienc

5、e,much-needed margin,and customer access.New,hybrid monetization strategies have emerged,striking a balance between the benefits and challenges of in-game and online marketing to diversify and expand monetization opportunities across the games ecosystem and maximize each platforms advantages.This ed

6、ition delivers current data about player demographics,behavior,and monetization strategies.It also explores how the latest chapter in the Epic Games v.Apple case affects developers utilizing digital storefronts and alternative payment processes.This knowledge is essential for teams navigating global