ForgeX ：2025 AI在基于账户的营销 (ABM) 中的应用报告：用例、挑战及战略意义（英文版）（31页）.pdf

《ForgeX ：2025 AI在基于账户的营销 (ABM) 中的应用报告：用例、挑战及战略意义（英文版）（31页）.pdf》由会员分享，可在线阅读，更多相关《ForgeX ：2025 AI在基于账户的营销 (ABM) 中的应用报告：用例、挑战及战略意义（英文版）（31页）.pdf（31页珍藏版）》请在三个皮匠报告上搜索。

1、The AI+ABMInflectionPointIn partnership withLicensed for Distribution 2025 ForgeX LLC.All trademarks areproperty of their respective owners.All rights reserved.Unauthorizedreproduction,modification,citation,or distribution without explicitwritten permission from ForgeX is strictly prohibited.Use Cas

2、es,Challenges,andStrategic ImplicationsResearch ReportApril 29,2025The AI+ABM Inflection Point ReportThe AI+ABM Inflection PointMatt Steffen,Senior Research Advisor,ForgeXChandler Martin,Research Advisor,ForgeX Davis Potter,CEO&Co-founder,ForgeXBy:Contributors:02This report provides a clear view of

3、where AIis being used today,where adoption is likelyto grow next,and the friction points thatcontinue to stand in the way of broaderimplementation.For B2B marketing teamsthat are experimenting with or expandingtheir use of AI in ABM,the findings offergrounded insights into how the landscape isevolvi

4、ng and what that could mean for thefuture of Account-Based GTM.0102Why This Report MattersThe application of AI for Account-Based GTMprograms is still taking shape.Whileenthusiasm is high,many organizations arenavigating uncertainty as they test early usecases,confront implementation challenges,and

5、work to identify where AI can drive thegreatest impact.This report provides a focused analysis of how AI is currently being used to support Account-Based Go-to-Market(GTM)programs and where adoption is headed in the next 6 to 12 months.Grounded in proprietary survey research and enriched with insigh

6、ts from desk research andinterviews with subject matter experts,the report highlights key use cases,adoption patterns,andimplementation barriers that are shaping how AI is being integrated into Account-BasedMarketing(ABM)today.Licensed For Distribution.2025 ForgeX LLC.All trademarks are property of