2025泡泡玛特POP MART-品牌档案·全收录（332页）.pdf

1、Brand Solution Library品牌档案 全收録BRAND ARCHIVES-ALL CATALOGUEBrand Solution Library品牌文化品牌推广产品与设计品牌空间方案库总结Brand CultureCONTENTProduct&DesignBrand PromotionBrand SpaceSummary Analysis1 2 3 4 5BRAND品牌简介01品牌使命02品牌发展历程03品牌创始人04品牌符号系统05色彩系统06交互设计07LABUBU01M O L L Y 0 2D I M O O 0 3Hirono 小 野 04SKULLPANDA05上海

2、市南京东路店01上海前滩太古里快闪店02北京侨福芳草地店03深圳卓悦中心主题快闪店04视觉策略三阶模型01结 语 02地球女儿艺术装置01北京 x 新加坡双城计划02太空无界沉浸体验展03视觉叙事与情感联结用户圈层的置换与扩容体验与情感价值的文化符号视觉策略三层实操模型形象设计到情绪经济的商业革命Brand Solution Library?POP MART?2010?IP?48?50%?2024?1488?Labubu?IP?SYLLABUSPOP MART,founded in Beijing in 2010,has transformed from a trendy grocery sh

3、op to a global trendy game giant,taking Create Trend,Deliver Goodness as its core concept,and constructing a trendy cultural ecology covering IP incubation,product design,omni-channel retailing and immersive experience.By virtue of the blind box economy to break the circle,leveraging the cultural em

4、powerment of non-heritage,through globalisation and localisation strategy,landing in 48 markets,overseas revenue accounted for nearly 50%.2024 market value exceeded 148.8 billion Hong Kong dollars,Labubu and other IP has become a phenomenal cultural symbols,and reshape the global discourse of Chines

5、e design.Brand Solution LibraryBRAND ARCHIVESCULTURESVISUALLY品牌文化视觉叙事与情感联结By virtue of the blind box economy to break the circle,leveraging the cultural empowerment of non-heritage,through globalisation and localisation strategy,landing in 48 markets,overseas revenue accounted for nearly 50%.2024 ma

6、rket value exceeded 148.8 billion Hong Kong dollars,Labubu and other IP has become a phenomenal cultural symbols,and reshape the global discourse of Chinese design.POP MART,founded in Beijing in 2010,has transformed from a trendy grocery shop to a global trendy game giant,taking Create Trend,Deliver