William Webb_Keynote.pdf

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1、From Weightless to NR+Lessons learnt and implicationsWilliam Webb20241The big picture growth is slowing and we have all the connectivity we need2Mobile data growthFixed data growthThe remaining task-ubiquity3Subscribers would prefer good coverage everywhere rather than super-fast coverage across lim

2、ited urban areasBut network coverage is not materially improving4IoT where targets were not met5The IoT reality steady growth8.5bn devices in 2020(20%of predictions)Almost all devices in the home and office.6IoT what went wrongThe view that everything should be connected.In practice the value of con

3、necting most things is minimal and the downside of complexity,security and cost significant.The assumption that just connecting a device is all that is needed.In practice,devices need management,the information they generate needs processing,users need support and complete solutions need to be deliv

4、ered.Too little focus by enterprise adopters on the non-technical implications of adopting IoT.To gain the benefits can require an overhaul of existing business practices and a change in business models.Insufficient focus on open standards.With the result that there are no standards in some areas,co

5、mpeting standards in others.Lack of an industry value chain that generates sufficient profit for all the players.The distribution of value is not aligned with the expectation of the various players.This has led many to attempt to move across the value chain,with predictably poor results.7At the syst

6、em level:how to avoid these mistakes Pick a segment,vertical or particular solution space where there is clear business case improvement from IoT.Make sure that a complete solution can be delivered even if that will come from myriad companies.Realistically model the profitability of each player in t