MAGNA＆GSTV：2025全场景视频营销对到店消费的驱动效应研究报告（中译版）（18页）.pdf

《MAGNA＆GSTV：2025全场景视频营销对到店消费的驱动效应研究报告（英文版）（18页）.pdf》由会员分享，可在线阅读，更多相关《MAGNA＆GSTV：2025全场景视频营销对到店消费的驱动效应研究报告（英文版）（18页）.pdf（18页珍藏版）》请在三个皮匠报告上搜索。

1、Efficiently driving store visits through in-home&on-the-go touchpointsThe The Power Power of Video of Video EverywhereEverywhereLeveragingLeveragingvideo video in the home in the home for brand for brand building is ubiquitous,building is ubiquitous,offering unmatched offering unmatched opportun

2、ities for opportunities for brand storytellingbrand storytelling2But how can But how can brands drivebrands drivereal action real action outside of the outside of the home?home?3Test the effectiveness Test the effectiveness of serving video ads of serving video ads as an additional as an additional

3、touchpoint when touchpoint when people are already people are already onon-thethe-gogoOUR OBJECTIVE45We put 3 We put 3 types of video types of video to the test by to the test by deploying and deploying and measuring measuring their impact their impact on foot traffic on foot traffic THE TESTConnect

4、ed Connected TVTVProgrammaticOnline Online VideoVideoProgrammaticVideoVideoOnOn-thethe-GoGoGSTV6TheThe MethodMethodBrandBrandFast casual dining brand running all 3 types of video simultaneously1 1Campaign GoalCampaign GoalVideo ads featured a new promotion and aimed to drive traffic to restaurantsFi

5、eldingFieldingImpressions ran across all screens over the course of 3 weeksKPI MeasurementKPI MeasurementMeasured foot traffic to the brands casual dining locations2 23 34 47CAMPAIGN GOALDriving Driving foot traffic foot traffic to storesto storesVideoVideoOnOn-thethe-GoGoOnline Online VideoVideoCon

6、nected TVConnected TVINVESTMENT37%37%REACH6.0M6.0MAVG FREQUENCY1.8 1.8 INVESTMENT11%11%AVG FREQUENCY1.21.2Similar average frequency across video platformsREACH1.5M1.5M INVESTMENT52%52%REACH8.9M8.9MAVG FREQUENCY2.1 2.1 8The Power of The Power of an an OnOn-thethe-Go Go MomentMoment9THE IMPACTReaching