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1、Collecting Accurate Information in the AI EraTHE NEXT STEP IN YOUR PROCESS AUTOMATION JOURNEYSmart CommunicationsTMPresenterSally SchulteSenior Product Marketing DirectorSmart CommunicationsSmart CommunicationsTMTodays DiscussionDecoding the Importance of DataHow Data Barriers Are Hurting BusinessDa
2、ta Workflows and Creating an Adjacent EcosystemSmart CommunicationsTMDecoding the Importance of DataWho Cares About Data and WhyBusinessConsumersSmart CommunicationsTMSmart CommunicationsTM“The consequences of poor data posture are far-reaching and dire:Poor underwriting performanceInability to attr
3、act the right distribution partnersLack of product innovationMediocre claimant experienceInability to seize the power of Artificial Intelligence”2025 Forrester Trends Report,Insurance Industry Survival Relies on Data Sophistication“Insurers Data Woes Will Lead to Their Demise”InsuranceSmart Communic
4、ationsTM2025 Forrester Trends Report,Insurance Industry Survival Relies on Data Sophistication InsuranceData Silos30%Accessibility,availability,and or/readiness of data to useInability to see a single customers data across the enterpriseand partners ecosystemOrganization business issues with data st
5、ewardship andgovernance23%19%16%Smart CommunicationsTM“Firms that segment customers based on assets rather than financial behaviors and attitudes will struggle to keep the money“in the house.”Financial ServicesForrester Predictions Report,Predictions 2025:Investing and Wealth ManagementDigitally sav
6、vyConduct their own researchImpact-oriented investing decisionsFragmented user experienceLong,clunky,paper-heavy processesCX Index fell for third straight yearSmart CommunicationsTMPress Release:“63%of respondents expressing concern that poor data quality could lead to incorrect AI conclusions and p