《青年志：2017年轻人文化趋势报告（29页）.pdf》由会员分享，可在线阅读，更多相关《青年志：2017年轻人文化趋势报告（29页）.pdf（29页珍藏版）》请在三个皮匠报告上搜索。

1、? ? ? 4F, No.38, 749-Lane, Yuyuan Road, Changning District, Shanghai 200050 ?749?38?4? No.3, GuoWang Hutong, Jiugulou Street, Dongcheng District, Beijing 100009 ?3? 2017?June 7, 2017? ?“?”?“?”?“?”?“?”?“?”?“?”? 1?16000?5-10?15-20? ?“?”? | ? June 7, 2017? 2? ?“?”? “?”?1?80?90?“?”? ?“?”? 1?“?”?2?“?”?“?

2、”?3?“?”?“?”?4?“?“?“?”?“?”? ?“?”?“?”? 1.? 2.? 3.? 4.?June 7, 2017? 3?“?”? 1.?2012?34%?25%?35%? 2.?upper middle class?2014?29.4%?1979?12.9%?52%? 3.?“?”? ? 1?“?”?“?”?“?”?2?“?”?3?“?”?4? ?1?“?”?“?”?2?“?”? June 7, 2017? 4?. ?“?” “?” 1.?“?” ?“?”?“?”? 2002?“?”?New Middle-Propertied Stratum?/?“?”?50%?3?“?”?2

3、004?41.58%?2012?46.02%?2017?“?”?2013? ?“?”?“?”?“?”? ?“?”?2010?”?“?June 7, 2017? 52.?“?” ? ?”?“?“?”? ?(? Know Yourself) ?“?”? ?2017?1050W?“?”?“?”?“?”?“?”?“?”?“?”?L&G?Diane?upper-middle class?Diane?June 7, 2017?“?”?“?”?“?”?“?”?“?”?“?”?“?”?“?”?“?”? 3.?“?”? ?“?”? ? 6?June 7, 2017? 7?2? ?“?”? ?“?”? ? ?“?

4、”? ?“?”?“?”? ? June 7, 2017 4 . ? ? ? ? ? ? ? ? ? ? “ ? ? ?”? ?“?”?“?”? ?1?2?3?4? ?1?2?“?”?3? 8?June 7, 2017? ? 1.? “?” ?“?”?“?”?”?“? ?“? 9?.? ? ? ?“?”?”?“?50?1.2?“?”?June 7, 20172015?“?”?”?“? ? ?“?”? 08?“90%?9%?1%?”? ?“?”?“?”? 2.? “?” ? 10June 7, 2017? ?“?”?90?CEO?“?”?“?”?2?2017?8000?1.4? 3.? “?” ?

5、“?”?“?”?LV?CPB?SKII? ?“?”?“?”?“?”? ? 11?“?”?“?”?40W?BOSE?1.5W?2W?June 7, 20171?“?”? 2?“?”?“?”?“?”? ?“?”? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? s t a t u s consumption? ? 12June 7, 2017? ?“?”?985?211?“?”? ? 1.? “211?” ?”?“? ? 13?.? ? ?2017?2017?“?”?24.2%?75.8%?June 7, 2017?“?“?“?”?“?”?“?”? ? 2.? “?” ?

6、?”?“?2015?“?”?16.6%?5?20.3%?2015?2015?34%? ?2014?IBM? 14?2017?2017?“?”?24.2%?75.8%?June 7, 2017?”?“?2016?2013?22%?2015?18%?2013?11%?2015?9%? 3.?“?”? “?Max?” ? ?“?”?1?2?3?”?“?“?”?”?“? 1? ? ? 15?JYC?JY?“?”?JY?6?LOL?June 7, 2017?“?”?“?”?“?”? ?90?2016?504.6?100?-500? 2?“?”?“?”? ?”?+“?“?”?“?”?“?”? ?”?“?”