德勤（Deloitte）：2022年体育产业展望报告（英文版）（7页）.pdf

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1、2022 sports industry outlook23The accelerated merging of the physical and virtual 4Shifting power in college athletics 5Moving beyond NFTs 6A tipping point in the sports betting market 7More than sports: Well-being for athletes, society, and the planet 8Signposts for the future 9ContentsIt has taken

2、 an enormous amount of planning and effort to get to this point, with the return to smooth operations dominating the efforts of many leagues, owners, teams, and athletes. When pandemic-era adversities fade, we can bring their lessons and innovations forward into a new future.Our 2021 outlook highlig

3、hted the need for sports organizations to seek new and varied revenue streams and ways to forge deeper fan connections amid the pandemic. We also underscored the need for greater focus and action on equity and justice issues regarding race, gender, and LGBT+. We have seen some progress in this space

4、, with increased financial commitments from major sports leagues and governing bodies, formal investigations into inequalities at the collegiate level, and growing accountability in womens professional leagues, but there is more to do.We also see trends and opportunities that had been somewhat dorma

5、nt during the pandemic emerging over the next few years. They have the potential to shift centers of power in the sports business, create massive new possibilities for growth, and cross-pollinate each other. Our 2022 outlook in brief: We will see the blending of the real and digital worlds accelerat

6、e, with growing markets for data capture and analytics, esports, non-fungible tokens (NFTs), and immersive technologies. College athletics will see some of its biggest changes ever, with student-athletes exercising more self-determination. Blockchain-enabled innovations have a chance to open entirel