Brand Finance：2022年全球电信行业150强报告（47页）.pdf

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1、Telecoms 1502022The annual report on the most valuable and strongest telecoms brandsFebruary 2022Brand Finance Telecoms 150 2Contents. 2022 All rights reserved. Brand Finance Plc.About Brand Finance3Foreword7 David Haigh, Chairman & CEO, Brand FinanceExecutive Summary9Regional Analysis16Brand Guardi

2、anship Index19Brand Spotlights21Etisalat22 Interview with Hatem Dowidar, Group CEOstc25 Interview with Mohammed Abaalkheil Corporate Relations VPTelecoms Infrastructure 10 Ranking 27Etisalats Decade of Brand Strength Growth28 Richard Haigh, Managing Director, Brand FinanceTelecoms 150 Ranking30Metho

3、dology33Our Services40Brand Finance Telecoms 150 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance. For 25 years, we have

4、helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the worlds biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.We offer a uni

5、que combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institut

6、e of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671. Our methodology has been cer