应对紧张局势：平衡中国水果市场不断增长的供应和高端吸引力.pdf

1、Frutas de ChileNavigating the Tension:Balancing Rising Supply and Premium Appeal in the Chinese Fruit Market April 2025Jo LIU|GM,McCANN WORLDGROUP CHINALets talk about winning in China.Together.Its actually a great time for us to keep investing in this market.Its actually a great time for us to keep

2、 investing in this market.Here are some quick facts:Chinas fruit availability per capita reached 232.3 kg*in 2023,2x of the U.S.(115 kg)and 3x of Japans(85 kg).Source:Yubo China Fruit Industry Trend Analysis and Investment Research 2024-2029Chinese people love and eat more fruits-perhaps more than a

3、ny other country.They are actively trying out exotic,imported fruits and consuming in volume.Imported cherries volume grew 23%;durians 9.4%;and mangosteens 13.7%in 2024Source:Frutas de ChileThey have growing demand for better quality fruits-and are willing to pay a price premium.High quality,high pr

4、ice,low quality low price will be more evident.”Weiming Ye,VP CFFCASource:iResearch Fruit&Beautiful Life Trend Report 2023We the Chilean cherries have always been at the forefront of Chinas fruit premiumisation journey.We are the largest exporters of cherries around the world.We are the cherries tha

5、t Chinese people love and know.We are the cherries that China enjoy in winter season.Of global cherries export In 2023/24-413,979 tons of cherriesIncrease in terms of export to China in the past decade.+60%85%7xProduction of Chilean cherries are shipped to China annually.+127%Search increase on Meit

6、uan for cherries in 24-25 winter(till January 2025)Source:Frutas de ChileAnd we will continue the momentumin all four tiers of cities:Truth:The wealth and consumption power of lower tier cities in China exceed all our expectation!Tier 1&2Consumers in tier-1 cities are increasingly seeking premium ex