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1、Information Classification:General从世界，到中国美妆个护行业趋势郑冶 Jack ZhengNIQ中国首席增长官 2024 Nielsen Consumer LLC.All Rights Reserved.OECD Consumer price indices:Frequency of observation:Quarterly.Measure:Consumer price index,National,Growth rate,over 1 year.Unit of measure:Percent per annum2随着销售额的不断增加，美业在全球范围内的热度

2、也不断攀升随着销售额的不断增加，美业在全球范围内的热度也不断攀升Beauty has been a global success story as values have continued to grow区域性销售额增长率区域性销售额增长率 Regional Beauty value growth%North America+10%Latin America+19%Europe+11%Africa Middle East+29%Asia Pacific+12%Global12%OECD Consumer price indicesQ2 2022 9.7Q2 2024 5.8OECD Cons

3、umer price indicesQ2 2022 9.7Q2 2024 5.8Global12%2024 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.282831205758555214141428Packaged FoodBeveragesHousehold ProductsBeautyCheaper BrandsMaintain Current SpendingBetter Quality Brands3Question:Attitude on spend b

4、y category Source:NIQ BASES survey February 2024与其他快速消费品类别相比，消费者更不愿意减少在美容方面的支出Compared to other FMCG categories,consumers are more reluctant to reduce spending on beauty消费者希望保持在“追求美丽”上的花销消费者希望保持在“追求美丽”上的花销Consumers want to maintain beauty spendingAttitude on spends by each category-APAC 2024 Nielsen

5、 Consumer LLC.All Rights Reserved.4Nominal USD20242034$562B$897BConsumer Income EffectNet New ConsumersInflation and Exchange Rates全球消费者对于美业的需求将会在接下里全球消费者对于美业的需求将会在接下里1010年带来年带来$300$3000 0亿的规模亿的规模增长增长Global Consumer Demand for Beauty will continue to grow by$300Bn in the next 10 yearsNominal USDCons

6、umer Income Effect消费者收入影响消费者收入影响Net New Consumers净新客净新客Inflation and Exchange Rates通胀和汇率通胀和汇率CAGR4.8%Share of Total Spending0.9%2024 Nielsen Consumer LLC.All Rights Reserved.AVAILABILITY*场场AFFORDABILITY*人人ATTRACTIVENESS*货货5 2024 Nielsen Consumer LLC.All Rights Reserved.AVAILABILITY*场场AFFORDABILITY*人