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1、IFIC Spotlight Survey:CAFFEINEMarch 2024 2024 International Food Information CouncilMETHODOLOGYIFIC Spotlight Surveys are conducted online among 1,000 U.S.adults ages 18-80 to measure beliefs,behaviors,and knowledge.This IFIC Spotlight Survey:Caffeine was conducted from January 12-16,2024.The Bayesi

2、an confidence level for the survey sample(n=1000)is 3.5,which is equivalent to a margin of error 3.1 at the 95%confidence level.Sums may not add up to 100%due to rounding.Results of statistical significance are only compared within each demographic group(e.g.age,race,gender,etc.).Source:2024 IFIC Sp

3、otlight Survey:CaffeineIFIC Spotlight Survey:CAFFEINEKey FindingsMost Americans consume caffeine daily.Almost everyone consumes caffeine,with 88%of survey respondents reporting that they consume caffeine and 12%reporting they do not.Among those who consume caffeine,8 in 10 say they consume it everyd

4、ay;47%say they consume it multiple times a day,and 36%say they consume it once a day.Another 14%report consuming caffeine at least once a week but not every day.Executive SummaryHabit and energy are primary reasons for consuming caffeine.Among those who consume caffeine,approximately one-half(51%)ci

5、ted“its part of my routine”(30%)or“I enjoy the taste of the products that contain caffeine”(21%)as their top consumption driver.Nearly one-third of survey respondents 30%look to caffeine for energy,citing that“it gives me a quick boost of energy”(17%)and“it makes me feel awake/alert for longer perio

6、ds of time”(13%).Other reasons for consuming caffeine include“its in the products I like”(11%)and“its calming”(6%).Source:2024 IFIC Spotlight Survey:CaffeineKey FindingsCoffee and soft drinks are the primary sources of caffeine.For those who consume caffeine,beverages(including coffee,soft drinks,en