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1、01US CONSUMER NAVIGATOR American MindsetFEBRUARY 2025ABOUT THIS STUDYSurvey MethodologySurvey Methodology The survey was conducted by dentsu via an online research panel The survey was fielded February 12th,2025 Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older Cont

2、rols for nationally representative weighting across age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers)020303WHERE WEVE BEEN:THE PAST FOUR WAVESOCTOBERNOVEMBERJANUARYFEBRUARYCONFIDENCE IN THE FUTURE,WHILE CURRENTLY FEELING BADMore Americans feel the US econom

3、y will get better in the near futureMore Americans feel their personal financial situation will get better in the near futureHowever,consumers continue to feel their current circumstances both economic and personal are worse off.DIVIDED CONSUMER SENTIMENTConsumer perspective is divided on the curren

4、t shape of the US economy.Half of consumers think the US is in a recession.Division is also reflected in how consumers feel about their personal finances.A month out from the election,Americans are spending more media time keeping up with coverage.PESSIMISM TOWARDS THE PRESENT AND THE FUTUREThe asse

5、ssment of the current economy has significantly worsened.After an upward trend in the Fall,optimism towards the direction of the economy has also decreased.Optimism about personal finances has also worsened.In particular,Millennials whose finances have possibly taken a greater hit during the holiday

6、s report that their ability to afford necessary expenses is declining.DEEPENING DIVIDE IN ECONOMIC EXPERIENCE63%of consumers say the economy is in not good or terrible shape.45%of Gen Z and 46%of Millennials feel positive about the economy,compared to just 29%of those over 45.Consumer spending patte