Brand Finance：2022年最有价值和最强大的中东品牌150强报告（76页）.pdf

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1、Middle East 1502022The report on the most valuable and strongest Middle Eastern brandsMarch 2022Brand Finance Middle East 150 2Contents. 2022 All rights reserved. Brand Finance Plc.About Brand Finance3Foreword7 David Haigh, Chairman & CEO, Brand FinanceExecutive Summary9Sector Rankings & Analysis16O

2、il & Gas17Banking18Telecoms20Airlines22Chemicals23Food24Insurance25Retail26Healthcare27Logistics28Mining, Metals & Minerals29Real Estate30Utilities31Exchanges32Brand Value Ranking 33Brand Guardianship Index36Brand Spotlights42ADNOC43 Interview with His Excellency Dr. Sultan Ahmed Al Jaber, UAE Minis

3、ter of Industry and Advanced Technology and ADNOC Group CEODP World45 Interview with Daniel Van Otterdijk, Chief Communications Officer, Group Communications, DP WorldEtisalat47 Interview with Hatem Dowidar, Group CEO, e&Maaden50 Interview with Turki Abdullah AlToaimi, Senior Director, Corporate Com

4、munication, MaadenMashreq52 Interview with Ahmed Abdelaal, Group CEO, Mashreq GroupQNB Group55 FeatureSABIC57 FeatureSaudia59 Interview with Khaled Tash, Chief Marketing Officer, SAUDIA Groupstc62 Interview with Mohammed Abaalkheil, Corporate Relations VP , stcMethodology64Our Services71Brand Financ

5、e Middle East 150 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance. For 25 years, we have helped companies and organisati

6、ons of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the worlds biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.We offer a unique combination of expertiseOur