TGM Research：2024年非洲网约车服务市场研究报告：消费者行为与偏好（英文版）（38页）.pdf

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1、AfricaSchedule:01st June 31st July 2024Sample:A representative sample of N=surveyed inMethodology:Internet interviews(CAWI),research project was entirely conducted by TGM ResearchAbout TGM Global Ride-Hailing Insights 2024TGM Research conducted a global survey across 34 countries to understand ride-

2、hailing service usage.The study highlights the evolving landscape of ride-hailing adoption and the varying perceptions of mobility solutions worldwide.34countries studied3,000+respondents410Africa,age:18-55+Table of ContentA screenshot of a mobile phoneDescription automatically generatedA cellphone

3、with a car on itDescription automatically generatedA mobile phone with a car on itDescription automatically generatedA screenshot of a mobile applicationDescription automatically generatedA screenshot of a web bannerDescription automatically generatedSection 1:Mapping Daily Routines:How Consumers Mo

4、ve&LiveWhich of the following activities have you done in the last week?of total respondents used ride-hailing application last weekMost Common Activities In The Past Week.I went to work in the morningI drove my car to workI ordered food from a restaurant delivery applicationI ordered groceries from

5、 a grocery delivery applicationI had breakfast at my favorite restaurantI went to the cinema to watch the latest movieI took a ride using a ride-hailing applicationNone of the aboveRide-HailingReport 2024Daily HabitsMotivationInfluencing FactorsBrands27437Q93.Which of the following activities have y

6、ou done in the last week?Total N=50%32%29%24%20%19%13%18%13%TotalWhich of the following activities have you done in the last week?I went to work in the morningI drove my car to workI ordered food from a restaurant delivery applicationI ordered groceries from a grocery delivery applicationI had break