SaleCycle：2022年体育用品零售统计和趋势报告（英文版）（16页）.pdf

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1、Sporting Goods Retail Stats & Trends ReportContents.Online Transactions by MonthAbout SaleCycle & Further ResourcesWhere To StartOverviewAbout This ReportCost Per Acquisition (CPA) by MonthConversion Rate By MonthThe Marketer PlaybookOnline Transactions By DeviceOur SolutionsGet a Free DemoThe Marke

2、ter Playbook051304120310092022 SPORTING GOODS RETAIL STATS & TRENDS REPORT 02About This Report.This report has been created alongside our partners in the USA, ShareASale part of Awin. Weve harnessed 75,733 transactions and tracked insights from a range of sporting goods retailers. Together we highli

3、ght how the sporting goods ecommerce landscape played out in 2021 and what this means for the future of the industry. We draw a spotlight on how, when and why customers make purchases and what impacts the buying habits to turn browsers into buyers.2022 SPORTING GOODS RETAIL STATS & TRENDS REPORT 03W

4、here To Start.The average abandonment rate in 2021 for the sports sector was 75.3% and overall ecommerce cart abandonment rate was 80.68%. Utilising tools and solutions to capture these lost sales and draw customers back to purchase has a direct impact on revenue.The winners may possess a direct con

5、nection with customers and an optimised omnichannel marketing strategy. Marketing teams must be agile and able to capitalize on sporting events when customers are showing more intent. Smart retailers will have a solution in place to recover online sales when customers abandon. Its no secret ecommerc

6、e has accelerated and with it so has digital fitness and online sports merchandise. Its no longer enough for sports teams to rely on the matchday experience or retailers to rely on stores. Like many other sectors, moving online has presented many opportunities to unlock new marketing channels and re