2023年全球零售业的十大趋势经济和消费者如何在疫情后塑造零售业（英文版）（29页）.pdf

1、1TOP RETAIL TRENDS IN 2023Top retail trends in 2023THOUGHT LEADERSHIPDECEMBER 20222TOP RETAIL TRENDS IN 20234 Economic outlook6 Understanding consumers11 Reaching consumers14 Keeping customers 19 Paying for purchases 23 Shopping in-store and virtual 26 ConclusionContents2TOP GLOBAL RETAIL TRENDS IN

2、2023:HOW THE ECONOMY AND CONSUMERS ARE SHAPING THE RETAIL INDUSTRY POST-PANDEMIC3TOP RETAIL TRENDS IN 2023Soon after the pandemic made its way around the world in 2020,people started talking about the“new normal.”Three years later,the world is still grappling with how to define a post-pandemic life.

3、The global retail industry has been dealing with one of the most uncertain and evolving moments in recent history.While many of the 2023 retail trends detailed in this report have been around,they will take new twists and turns,dictated by an ever-evolving consumer and economy:Inflation is impacting

4、 household budgets but consumers are still fulfilling their pent-up demand for travel and experiences.Choice is key but consumers dont want to be overwhelmed by messaging and offers,increasing the expectation for personalization.Privacy is more important than ever but people want brands to understan

5、d them.Curbside service and other conveniences borne from the pandemic are here to stay but people also want new experiences.As consumers start 2023,a year with the fewest restrictions since 2020,they will expect choices in how,when and where they shop.Retailers that anticipate customer needs and pi

6、vot to meet or exceed those needs will see the strongest results.In this report,we explore the following 2023 trends to watch around the globe:How the economy impacts consumer choiceThe evolving role of data and analytics in shaping the customer experienceEmerging and innovative ways to reach consum