Netcore：印度电子商务报告D2C和市场成功的关键营销基准和新兴趋势（英文版）（38页）.pdf

《Netcore：印度电子商务报告D2C和市场成功的关键营销基准和新兴趋势（英文版）（38页）.pdf》由会员分享，可在线阅读，更多相关《Netcore：印度电子商务报告D2C和市场成功的关键营销基准和新兴趋势（英文版）（38页）.pdf（38页珍藏版）》请在三个皮匠报告上搜索。

1、Key Marketing Benchmarks and Emerging Trendsfor D2C and Marketplace SuccessEcommerceMindscapeINDIA2024Ecommerce Mindscape India 2024Ecommerce in India is booming,with both Direct-to-Consumer(D2C)brands and marketplaces seizing significant market share.Navigating this landscape demands a deep underst

2、anding of the audience,competitors,industry norms,and emerging trends.Our research bridges the gap between consumer expectations and effective marketing strategies,offering a rich collectionof trends,benchmarks,insights,and strategies to fuel your next campaign.The findings emphasize a market shift

3、towardsusing Gen AI to amplify virtual assistants,granular personalization,real-time adaption,predictive analytics,and journey optimization.Integrating ecommerce into WhatsApp and email further simplifies user journeys.Consumers,especially from Tier 2 and Tier 3 cities,prefer mobile apps for shoppin

4、g and expect fast product discovery,relevant recommendations,minimal outreach,and swift checkouts.They intend to boost online spending while demanding uncompromising,exceptional experiences.Marketers prioritize repeat purchases and retention tactics to combat rising customer acquisition cost(CAC);pe

5、rsonalization boosts key metrics by 20%to 40%.The roadmap involves adopting technologies like Customer Data Platforms(CDPs),Customer Relationship Management(CRM)systems,and inbox commerce solutions.Gen AI will be pivotal for perfecting personalization and customer experiences.Lets lead with vision,t

6、ransform challenges into opportunities,and shape a future where every interaction is extraordinary and every journey unforgettable.Foreword 02Report at a Glance 03Ecom Buzz 2024:04Gen AI meets Gen Z Trends Marketers are Boosting Investments in Gen AI 06 Personalized Journeys for a Segment of 07 One