CXNetwork：AI提升客户体验报告探索人工智能在客户数据联络中心管理和运营效率（英文版）（12页）.pdf

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1、RESEARCHREPORTINSIDEHow AI-powered experiences are being used to turn loyalty into fandom.Why some organizations are choosing to hire a C-suite level executive dedicated to AI.How AI and generative AI are delivering benefits for organizations in the APAC region.DISCLAIMER:The information in this pie

2、ce does not constitute as legal advice and so should not be regarded as such.ADVANCING THE CUSTOMER EXPERIENCE WITH AI Exploring the use of artificial intelligence for customer data,contact center management and operational efficiencyBrought to you in association withForeword Artificial intelligence

3、(AI)powers hundreds of enterprise tools and processes that allow for faster decisions and smarter progress towards organizational targets.While this has driven financial and operational benefits,it has also facilitated a number of distinct customer benefits,from automated chat and self-service,to mo

4、re personalized and intuitive sales journeys.AI,however,does not stand still and as its capabilities continue to evolve at an ever-faster pace,the experience features that are now possible are directly driving customer engagement,retention and loyalty.In some industries,these experiences are transfo

5、rming loyal customers into brand fans,with unbreakable emotional connections to the brand in question.In light of this potential,organizations are no longer taking a piecemeal approach to their AI strategy and deployments.In fact,some are even appointing a chief AI officer to oversee everything from

6、 AI strategy to ethics.Advancing the customer experience with AI reflects on the major developments around the use and development of AI in CX,with focus on how early adopters are embracing generative AI and using new tools to deepen engagement and foster loyalty with their customers.Featuring real-