SocialMediaExaminer：2024生成式人工智能营销行业报告（英文版）（38页）.pdf

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1、2024 GENERATIVEAI MARKETINGINDUSTRY REPORTHow Marketers Are Using AI to Grow Their Businesses OCTOBER 2024B Y M I C H A E L A.S T E L Z N E RCopyright 2024,Social Media ExaminerLetter from the author Hello,fellow marketer!This 38-page report reveals that generative AI is rapidly transforming marketi

2、ng,offering significant benefits and widespread adoption,and signaling a major shift in industry practices.It contains easy-to-digest insights into how marketers are currently using generative AI and their future plans.If youre in charge of marketing your business,youll want to closely examine the 4

3、5+charts on the following pages.Ill reveal the“not-so-obvious”findings in this data-rich content.More than 1,250 of your fellow marketers provided the kinds of insights you wont find elsewhere.This study is part of a larger family of reports that weve published for 16 yearsincluding our Social Media

4、 Marketing Industry Report.I hope you enjoy it!If you find value in this report,please let your peers know about it.You can find the original page for the report here:https:/ my best!Michael A.StelznerFounder,Social Media ExaminerHost,Social Media Marketing and AI Explored podcasts 2024 Generative A

5、I Marketing SocialMediaE Page of 238Industry Report 2024 Social Media Examiner Table of contentsEXECUTIVE SUMMARY.4MAJOR FINDINGS.5HOW OFTEN DO MARKETERS USE GENERATIVE AI TOOLS?.6HOW LONG HAVE MARKETERS USED GENERATIVE AI TOOLS?.7HOW HAS THE USE OF GENERATIVE AI CHANGED FOR MARKETERS IN THE LAST YE

6、AR?.8HOW DO MARKETERS PLAN TO CHANGE THEIR USE OF GENERATIVE AI?.9HOW MARKETERS USE GENERATIVE AI WHEN CREATING CONTENT.10TYPES OF CONTENT MARKETERS ENHANCE WITH GENERATIVE AI.14CONTENT TYPES MARKETERS WANT TO LEARN TO ENHANCE WITH GENERATIVE AI.18TOP TASKS MARKETERS PERFORM WITH GENERATIVE AI.19TAS