AIRSHIP：2023年全球移动消费者调查报告（英文版）（42页）.pdf

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1、Airship Group,Inc.2023.All rights reserved.The Mobile Consumer2023Give and Get Come Into FocusA Global Consumer Survey ReportAirship22023 Mobile Consumer SurveyAirship Group,Inc.2023.All rights reserved.Introduction 3 Consumers Turn to Apps to Simplify Their Lives 4 Apps Span Digital to Physical Exp

2、eriences 6 App Opt-Ins Are Driven by Value 9 Most People Find Apps In App Stores 11 Delight Immediately or Face Deletion 13 First and Second Impressions Are Everything 15 People Want Personalization Thats Useful,Not Creepy 18 Information Sharing Is a Delicate Dance 21 Emails Increasingly Left Unread

3、 28 App-Based Messaging Now,Not Later 32 Life Gets Better,Literally,With Apps 35 New Experiences Put Customers in Control 37 Methodology 41 About Airship 42Table of Contents Airship32023 Mobile Consumer SurveyAirship Group,Inc.2023.All rights reserved.Introduction Those are the key findings in Airsh

4、ips 2023 mobile consumer survey.Airship has been tracking global trends in mobile apps and sharing what we learned since we powered the first push notifications 14 years ago.This years survey,fielded with Sapio Research,tracks consumer sentiment,behaviors and expectations.We reached out to 11,000 co

5、nsumers 18 and older across the U.S.,Canada,the U.K.,France,Germany,South Africa,Singapore,Thailand,Indonesia and Brazil.In this report,youll find further insights on:Why consumers continue to turn to apps How consumers discover apps What leads consumers to delete apps What personal information cons

6、umers are willing to share with brands How consumers use smartphones while shopping in-store What drives people to opt in to mobile app push notifications and how often they want to receive them How consumers use apps to improve their lives Who adopts new mobile app experiences,such as Apples Focus