United Parks & Resorts Inc. (PRKS) 2016年年度报告「NYSE」.pdf

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1、2016ANNUAL REPORTApril 24,2017To Our Shareholders,2016 was a pivotal year in SeaWorld Entertainments history as we executed and aligned our ambassadors towardsachievement of the Five-Point Plan I introduced in late 2015.As a reminder,the plan,which was approved by our Board,consists of:1.Address our

2、 challenges;2.Reposition the SeaWorld brand from being known for animal entertainment to creating“Experiences that Matter”;3.Deliver distinct guest experiences that are fun and meaningful and deliver on our newbrand positioning;4.Pursue organic and strategic revenue growth;and 5.Enhance financial di

3、scipline.In March of 2016,we addressed our challenges and transitioned toward our new mission and brand positioning withthree major initiatives:ending orca breeding,transitioning to more natural and educational orca presentations,andpartnering with the Humane Society of the United States on animal w

4、elfare and rescue efforts.This decision to fundamentally reposition the company enabled us to intensify our focus on the execution of our Five-Point Plan,zeroing in on areas of the business that we believe will help us return to growth and increase value for ourshareholders.In fact,we were able to d

5、eliver results in every element of our plan.Creating fun and meaningful guest experiences is the cornerstone of attracting guests to our parks,and we believethe line-up of innovative new rides and attractions were introducing in 2017 is one of the most exciting in our history.These are expected to c

6、omplement the strong attractions we added in 2016,including our award-winning Mako rollercoaster at SeaWorld Orlando.Another key component of our plan is pursuing both organic and strategic revenue growth.To drive organic growth,we are working with leading consultants to enhance our pricing capabili