Levi Strauss & Co (LEVI) 2017年年度报告「NYSE」.pdf

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1、OF CULTUREAT THECENTER2017 ANNUAL REPORT2017 was a turning point for the business,with the highest annual revenue growth rate that this company has delivered in a decade.Revenues grew 8 percent on a reported basis(7 percent in constant currency).*As our business accelerated,we stepped up investments

2、 in our brands with incremental spending behind the global Live in Levis advertising campaign,the new Dockers Always On campaign(supporting the Smart 360 Flex launch)and our ecommerce business.In part because of these incremental investments,our reported adjusted EBIT finished flat versus prior year

3、.*Our strategies are working.Today,we have a more diversified business than we did five years ago.We are unlocking growth in categories that have high growth potential to offset some of our low growth businesses.Our balanced portfolio delivered 9 percent growth for the Levis brand for the full year

4、across every channel,in all three regions and across mens,womens,tops and bottoms.Our international business is now 52 percent of our total business,which is the largest its been in a decade.Our direct-to-consumer business is now 30 percent of the total company and grew double digits in 2017.Our Lev

5、is womens business,which relaunched in 2015,has grown 10 quarters in a row,with double-digit growth in five of those quarters.Our tops business grew 35 percent last year,driven by the Trucker jacket,which celebrated its 50th anniversary,and our Levis Batwing T-shirt,which has become a fashion item i

6、n many markets around the world.We have strengthened the financial health of our business and continued to increase shareholder value.Our net debt is the lowest it has been since 2000 at$444 million and is less than half of what it was five years ago.We have$1.4 billion in available liquidity and ha