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1、Goldman Sachs 2014 Annual Report2014FOUR TRENDS SHAPING MARKETS AND ECONOMIESOur clients interests always come first.Our experience shows that if we serve our clients well,our own success will follow.Our assets are our people,capital and reputation.If any of these is ever diminished,the last is the
2、most difficult to restore.We are dedicated to complying fully with the letter and spirit of the laws,rules and ethical principles that govern us.Our continued success depends upon unswerving adherence to this standard.Our goal is to provide superior returns to our shareholders.Profitability is criti
3、cal to achieving superior returns,building our capital,and attracting and keeping our best people.Significant employee stock ownership aligns the interests of our employees and our shareholders.We take great pride in the professional quality of our work.We have an uncompromising determination to ach
4、ieve excellence in everything we undertake.Though we may be involved in a wide variety and heavy volume of activity,we would,if it came to a choice,rather be best than biggest.We stress creativity and imagination in everything we do.While recognizing that the old way may still be the best way,we con
5、stantly strive to find a better solution to a clients problems.We pride ourselves on having pioneered many of the practices and techniques that have become standard in the industry.We make an unusual effort to identify and recruit the very best person for every job.Although our activities are measur
6、ed in billions of dollars,we select our people one by one.In a service business,we know that without the best people,we cannot be the best firm.We offer our people the opportunity to move ahead more rapidly than is possible at most other places.Advancement depends on merit and we have yet to find th