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1、 our people provide solutions resources grow ideas ideas benefi t communities market knowledge manages risk advice promotes innovation trading supports markets entrepreneurship stimulates commerce fi nancing creates jobs engagement furthers sustainability investment expertise provides security capit
2、al fosters opportunity our work enables GOLDMAN SACHS 2009 ANNUAL REPORTGoldman Sachs2009 Annual ReportThe Goldman SachsBusiness Principles1 Our clients interests always come fi rst.Our experience shows that if we serve our clients well,our own success will follow.2 Our assets are our people,capital
3、 and reputation.If any of these is ever diminished,the last is the most diffi cult to restore.We are dedicated to complying fully with the letter and spirit of the laws,rules and ethical principles that govern us.Our continued success depends upon unswerving adherence to this standard.3 Our goal is
4、to provide superior returns to our shareholders.Profi tability is critical to achieving superior returns,building our capital,and attracting and keeping our best people.Signifi cant employee stock ownership aligns the interests of our employees and our shareholders.4 We take great pride in the profe
5、ssional quality of our work.We have an uncompromising determination to achieve excellence in everything we undertake.Though we may be involved in a wide variety and heavy volume of activity,we would,if it came to a choice,rather be best than biggest.5 We stress creativity and imagination in everythi
6、ng we do.While recognizing that the old way may still be the best way,we constantly strive to fi nd a better solution to a client s problems.We pride ourselves on having pioneered many of the practices and techniques that have become standard in the industry.6 We make an unusual effort to identify a