Deckers Outdoor Corp. (DECK) 2021年年度报告「NASDAQ」.pdf

1、2021 ANNUAL REPORT?2021?Stockholder?Letter?Dear?Stockholders,?Fiscal?year?2021?was?a?record?breaking?year?for?Deckers?Brands,?as?we:?Grew?revenue?19.4%?to?$2.5?billion;?and,?Increased?earnings?per?share?39.9%?to?$13.47.?We?were?able?to?achieve?these?results?because?of?the?long?term?strategies?in?pla

2、ce?prior?to?the?COVID?19?pandemic,?which?include:?Building?global?awareness?to?the?HOKA?ONE?ONE?brand;?Diversifying?the?UGG?brands?product?offering;?Prioritizing?ecommerce?to?acquire?and?retain?consumers?online;?and,?Executing?distribution?strategies?unique?to?each?of?our?brands?that?optimize?brand?

3、health?and?sustainable?growth.?With?the?continued?success?of?these?strategies,?we?are?making?investments?to?build?on?the?exceptionally?strong?foundation?of?our?organization,?which?include:?Infrastructure?capacity:?adding?another?U.S.?distribution?facility,?scaling?international?facilities,?and?using

4、?enhanced?planning?to?drive?efficiencies;?Digital?capabilities:?to?optimize?insights?and?targeting,?and?increase?personalization;?Marketing:?to?build?brands?and?product?extensions,?such?as?UGGs?Ready?to?Wear?apparel?collection;?China:?to?seed?HOKA?ONE?ONE?and?reignite?our?UGG?brand;?Talent:?we?are?o

5、nly?as?good?as?our?people?enable?us?to?be,?so?we?are?working?to:?o Improve?diversity:?49%?of?new?hires?since?June?2020?are?from?BIPOC?(Black,?Indigenous?and?People?of?Color)?communities;?and,?o Recruit?talent?to?enable?success?in?our?emerging?opportunities.?Our?planet,?our?organizations?philosophy?o

6、f?Doing?Great?and?Doing?Good,?and?our?customers?desires?for?more?responsible?products,?with?programs?that:?o Support?regenerative?farming,?reduce?waste,?and?protect?forests;?and,?o Encourage?recycling?of?our?products;?for?example?our?Teva?Forever?program?enables?customers?to?return?old?sandals?to?be