Deckers Outdoor Corp. (DECK) 2013年年度报告「NASDAQ」.pdf

1、?2013 Shareholder Letter Dear Shareholders,As I reflect on the past year,Im proud of the success we have achieved.Through the outstanding work of our employees and leadership team,we delivered record revenue of$1.56 billion and invested in our brands and distribution channels to build a more diversi

2、fied global business that is well positioned for growth in the years ahead.The innovation engine that fueled the UGG brands?evolution from a regional,domestic womens wholesale brand just a few years ago,into the global,multi-channel luxurious comfort brand that it is today,is stronger than ever and

3、helping drive gains across our brand portfolio.At the same time,our growing Direct-to-Consumer(“DTC”)platform and broadening Omni-Channel capabilities are enabling us to increasingly connect with existing and target consumers in more intimate,one-on-one settings.And we are supporting our great produ

4、ct stories with more compelling,more effective and more personalized marketing programs than ever before.With the consumer based firmly at the center of everything we do,we are confident we have the right strategies in place to execute a long-term plan that we believe will deliver double digit sales

5、 and earnings growth annually for the next several years and generate increased value for our shareholders.Evolving our Product Lines In the footwear industry,it all starts with great product.The 2013 UGG brand line was the most complete and diverse weve ever developed.We featured a much more robust

6、 offering of year-round boots and casual shoes aimed at generating demand early in the year and better bridging the gap between late summer and the start of the holiday season.We infused the Classic collection with new specialty items that drove heightened interest and solid demand starting early in