百思买Best Buy (BBY) 2006财年年度报告「NYSE」.pdf

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1、Fiscal 2006 Annual Reportwired.Best Buy 2006 Annual ReportAs a retailer,the secret today isn t how you invest capital.It s how you invest in your employees,so that they can deliver superior service to customers.B Br ra ad db bu ur ry y H H.A An nd de er rs so on nVice Chairman and CEO Best Buy 2006

2、Annual Report1 1Dear Shareholders:Our primary goal for fiscal 2006 was to accelerate our transformation to customercentricity.In this letter,Id like to give you an update on this work,which contributed tothe 22-percent increase in earnings from continuing operations we garnered for fiscal2006.Since

3、the past is often prologue to the future,Id like to describe how customercentricity is influencing not only our goals for fiscal 2007,but also our long-term plans.At Best Buy,customer centricity means treating each customer as a unique individual,meeting their needs with end-to-end solutions,and eng

4、aging and energizing ouremployees to serve them.It is our primary strategy for providing a differentiatedexperience for customers.Mass merchants,direct sellers,other specialty retailers andonline retailers are increasingly interested in our product categories because of risingdemand.If we can unders

5、tand our customers better than our competitors do,and if we can inspire our employees to have richer interactions with customers,then we canmore effectively compete.We believe that Best Buy excels based on its fun,interactivestore experience;broad product assortments;name brands;knowledgeable employ

6、-ees;and ability to offer services.Customer centricity has been,and will continue to be,a growth driver for us.By tuning in customers and employees more closely,we are being rewarded with newideas every dayideas that in the past would not have made their way to headquar-ters and have been implemente